TeamSportz is a UK-based artificial intelligence (AI) platform that is entering the U.S. market, focusing initially on the youth basketball scene. The company aims to compete with established apps like GameChanger and Hudl by offering a lower-cost, all-in-one solution for teams, coaches, and athletes. Its U.S. expansion is supported by a partnership with Sports Tech Atlanta
TeamSportz is a UK-based artificial intelligence (AI) platform that is entering the U.S. market, focusing initially on the youth basketball scene. The company aims to compete with established apps like GameChanger and Hudl by offering a lower-cost, all-in-one solution for teams, coaches, and athletes. Its U.S. expansion is supported by a partnership with Sports Tech Atlanta
The landscape of American sports is changing at a rapid pace, fueled by a desire for fresh, non-traditional, and reimagined entertainment. From PopStroke to The Grass League, new ventures are capturing audiences and finding success in a crowded market. The newest entrant into this field is INTENNSE, a professional tennis league that’s shaking up the sport with a player-focused, "family-first" culture and a faster, more engaging format.
Check out this interview with Sports Tech Atlanta and co-founder Yannick Yoshizawa
INTENNSE launched in June, just eight months after securing $4 million in funding from Triple B, an international family group. According to Triple B director Thomas A. Bata, the investment is a "bet on a bold vision that tears down old walls and brings athletes, fans, and the future of sport together like never before.”
This inaugural season featured three teams—Atlanta, Jacksonville, and Tampa—plus a weekly Challenge Team. Each team included three men and three women. Competitions, called Surges, consisted of three team-versus-team matches (Duals), each featuring men's singles, women's singles, and doubles play. Each Dual was played in three, timed Bolts, with the highest combined score winning.
INTENNSE aims to blend strategy and skill in a way that traditional tennis tours can’t. The focus is on dynamic scoring, top-level competition, and crowd interaction, making it just as entertaining for fans as it is challenging for players.
The action is high-intensity, with each Bolt lasting just 10 minutes. Only 14 seconds are allowed between points, and players can only take two 60-second timeouts per match. This pace creates a game with around 80% active play time, a significant jump from the 20% seen in traditional tennis.
Unlike the quiet and decorum of traditional tournaments, INTENNSE encourages fans to be loud and energetic, vocally supporting their teams and players. The INTENNSE Arena, a 20,000-square-foot indoor venue, is a converted movie soundstage that keeps fans close to the action and provides the perfect setting to turn up the volume.
Beyond the fast pace and fan engagement, INTENNSE is designed to address many of the challenges professional tennis players face. The league supports gender equity, with men and women earning the same prize money, which ranged this season from $4,000 to $12,000 per match. The total purse was approximately $300,000.
INTENNSE also tackles issues like the grueling travel schedule and loneliness that can lead to player burnout. By providing a team format, players can build relationships and live in one place, only traveling for the season-ending championship. The league also offers a much-needed pathway for college players or those early in their careers to earn income and continue chasing their dreams.
Technology is a key component of the INTENNSE experience, focusing on data, AI, and advanced equipment to create a faster, more player-centric sport.
Player and Ball Tracking: The league uses AI-powered smart insoles that convert player movements into live data, which is then integrated with the league’s cloud system. The court surfaces from AT Sports are designed to support high performance, while Bolt6 electronic line-calling provides instant, accurate calls.
Performance Metrics: INTENNSE has partnered with iOnCourt Technology for live scoring and performance metrics, giving fans more insight into the game.
AI and Fan Engagement: AI is being used to enhance marketing and social media efforts, bringing fans closer to the action. Future plans include integrating heart rate monitoring and motion tracking to provide even deeper insights.
With its innovative format and commitment to improving the sport for both players and fans, INTENNSE is a bold experiment that’s ready to make a major impact on the world of tennis.
Check out this interview with Sports Tech Atlanta and co-founder Yannick Yoshizawa
The U.S. is the global epicenter of youth and amateur basketball. From school programs to AAU circuits and community clubs, millions of athletes, coaches, and parents rely on tech to plan practices, capture film, analyze performance, and share highlights. Yet many programs face a familiar tradeoff: powerful tools that are too expensive or affordable tools that are too limited.
TeamSportz is entering the U.S. market to remove that tradeoff—delivering pro-grade features at a price point friendlier to school districts, clubs, and grassroots organizations. Backed by recent enterprise wins with London Sports, London 3x3, and Molten College, TeamSportz is expanding with a simple promise: better performance and workflow for every program, not just the ones with the biggest budgets.
The Problem U.S. Programs Keep Running Into
1) Rising software costs.
Coaches love robust platforms, but annual licenses, per-team fees, or add-on video modules stack up. Many administrators end up rationing seats or rotating tools season to season.
2) Fragmented workflows.
One app for scheduling and messaging, another for video, a third for stats, and a fourth for recruiting clips—then spreadsheets to tie it all together. That patchwork wastes time and creates data silos.
3) “Power user” complexity.
Some platforms were built for elite programs first. Grassroots and school teams inherit heavyweight feature sets and steep learning curves they don’t always need.
TeamSportz’s Answer: A Unified, Coach-First Stack
All-in-one simplicity. Team management, video, performance insights, player communication, and content sharing live in one place—configured for basketball from day one.
AI-assisted workflow. From auto-tagging key plays to generating player clips, TeamSportz reduces the time between “game is over” and “film is ready to teach.”
Mobile-first experience. Coaches can capture, review, and share directly from the sideline. Parents get clean, frictionless access without extra logins or paywalls for the basics a team wants to share.
Privacy and portability. Programs control what’s shared, where it lives, and how long it’s accessible. Player data follows the athlete across seasons and teams within the org.
Pricing That Lowers the Barrier to Better Basketball
TeamSportz is entering the U.S. with transparent, organization-friendly pricing that’s designed to beat the total cost of ownership of incumbents like GameChanger and Hudl for comparable team sizes and feature bundles.
Flat, predictable plans sized to clubs, schools, and multi-team orgs—reducing per-team overhead.
Video + analysis included in core tiers—no surprise add-ons just to unlock film review basics.
Volume and multi-sport discounts for districts and clubs running basketball alongside other sports.
The goal isn’t a race to the bottom. It’s to align price with actual usage and outcomes—so more teams can access high-quality tools and keep them year-round. If you’re currently rationing seats or rotating platforms to manage costs, TeamSportz is built to stop that pattern.
Proof of Scale: Recent Enterprise Partnerships
TeamSportz’s U.S. push is grounded in real-world adoption across competitive environments:
London Sports – A large, multi-team organization leveraging TeamSportz to standardize coaching workflows, simplify communications, and centralize performance data across age groups—making it easier to move athletes through a unified development pathway.
London 3x3 – Fast-paced formats demand fast workflows. TeamSportz supports quick turnaround for video capture and highlight creation, enabling coaches and organizers to package moments for athletes, sponsors, and social in minutes, not days.
Molten College – With higher expectations for performance review and player development, Molten College uses TeamSportz to streamline film sessions, accelerate player feedback loops, and maintain a clean, consistent library of teachable tape.
These partnerships demonstrate that TeamSportz scales from community clubs to elite environments while keeping the platform intuitive for day-to-day coaching.
What Early U.S. Adopters Can Expect
Founding-program pricing designed to undercut equivalent bundles from incumbents.
White-glove onboarding for clubs, schools, and districts (roster import, template setup, and best-practice sessions for coaches).
Migration support to bring over rosters, schedules, and essential media from existing tools.
Roadmap input—early partners help shape feature priorities specific to U.S. basketball workflows and compliance needs.
The Bottom Line
U.S. basketball doesn’t need another expensive platform. It needs the right platform at the right price and one that respects coaching time, levels up player development, and simplifies the admin side of sport.
With proven enterprise deployments at London Sports, London 3x3, and Molten College, TeamSportz is entering the U.S. to make elite-level tooling accessible to every program—and to do it with pricing that finally makes sense.
Interested in early-adopter pricing or a quick demo for your organization?
https://bit.ly/4kUFpKm
If you’re from Atlanta or have visited you may have seen this Magnolia tree . It feels out of place and super random but the tree is the center of baseball lore dating back to the Negro Leagues and Babe Ruth.
As we explore the origins of fun facts around the Negro Leagues check out our collection on fanatics of the Fear of God Negro Leagues collections.
In Atlanta, there is a fairly popular shopping center called the ponce city market, which is just adjacent to downtown Atlanta and now a part of a very cool development in Atlanta, the Belt Line.
Here used to be the Ponce De Leon Park. Which was the primary field for the Atlanta Crackers the white minor league team for 6 decades and the atlanta black crackers who played here off and on and captured the 1938 Negro American League 2nd half championship.
What was unique about the Ponce De Leon park is the magnolia tree that is still standing was a part of the field. Babe Ruth had two famous exhibition homers in Atlanta, one of which hit the tree while the other landed in a railroad car that then traveled 752 miles to Joplin, Mo
Eddie Mathews hit home runs that became stuck in the distant tree.[3] Willie Mays hit a 460-foot home run to centerfield during an exhibition game that was part of the 1955 Mays-Newcombe All-Stars "barnstorming tour".[4]
Baseball was the obvious calling card, but Ponce de Leon Park also served as a football field during the early years of Georgia Tech under the legendary John Heisman, as the Yellow Jackets played there until moving to their current home in 1913.
So next time you’re by Ponce Market and you see this magnolia tree remember that it once held a Babe Ruth Homerun and has seen more history than we care to remember.
Fanatics Negro League StoreFront
I came across this AP article and it made me think why do Women’s Sports not get the room to grow.
As you see from the chart in the article many of these leagues are just getting started. The investment, the footing, the sponsorship dollars. But more importantly the pipeline of young athletes that now see a path to make money and a viable, stable life that sports can provide. In the YouTube video Sterling dives into this thought on why Women’s Sports are questioned just as they begin instead of allowing them to grow.
The article that is referenced.
Startup women’s leagues are on the rise and aiming for sustainability | AP News
Paige Bueckers Slam Shirt
Check out our Fanatics WNBA Collection
