Approach
The sports technology market is experiencing a transformative shift as it increasingly embraces data analytics to elevate various facets of the game. This evolution encompasses leveraging data to enhance player performance, closely monitor their health and fitness, and make well-informed decisions regarding game strategy.
We utilize the strength of our connections and a data driven approach to drive partnerships and create go to market strategies across the globe.
We work with sports technology companies that are pushing sport forward. From Artificial Intelligence, Virtual Reality, health, fan engagement, data analytics, and women’s sports.
Sports Tech Atlanta connects sports technology startups with investors, leagues, and brands — through active relationships, not cold outreach. NWSL. Ladies European Tour. Elite VC funds. We've done the work.
Sterling is a native of Atlanta. He is a graduate of Indiana University where he played baseball, winning the 2010 Big Ten Sportsmanship Award. Sterling’s passion for tech and love of sports helped his vision in founding Sports Tech Atlanta.
The Sports Tech Fundraising Playbook
The Sports Tech Fundraising Playbook
Powered by Sports Tech Atlanta
Where sports, capital, and technology connect.
A Step-by-Step Guide & Pitch Deck Template for Raising Capital in Sports
Built for founders in sports, sports tech, media, NIL, gaming, performance, fan engagement, and athlete-led startups.
How to Use This Ebook
This ebook is designed as both:
A founder-friendly fundraising guide, and
A plug-and-play template you can use to build your pitch deck and investor narrative.
You can read it straight through or jump to the Pitch Deck Slide Checklist at the end and fill it in slide by slide.
This is not legal or financial advice. It is a practical framework based on how sports startups actually raise capital.
What’s Included
📘 The Sports Tech Fundraising Playbook
Step-by-step fundraising framework
Sports-specific investor logic
Clear guidance from thesis to exit
A complete sports pitch deck checklist
Bonus chapter: Sports Investor Red Flags
📝 Founder Fundraising Workbook
Fill-in prompts for every pitch section
Pitch-deck-aligned exercises
Investor outreach tracker
Designed for Notion, print, or accelerators
Ecosystem Partners
Bridging The Gap: We connect VC’s, angels, startups, and industry leaders in sports technology.
Podcast
