For Athletes · Agents · Entertainers
Your
Platform
Awaits.
Sports Tech Atlanta gives athletes a seat at the table in the companies reshaping sports, health, and entertainment — through equity deals, podcast features, and a network of investors who are actively looking for athlete partners.
3
Sectors: Sports · Health · Entertainment
Active
VC deal flow network
Podcast
Feature opportunities available
What you get
Three ways we
work with athletes.
Podcast Feature
Be a guest on the Sports Tech Atlanta podcast. Share your story, your take on where the industry is going, and the investments or partnerships you're pursuing. Your voice in front of a network of founders, investors, and league executives.
▶ Listen on Spotify →
VC Deal Flow Access
Get introduced to startups in sports, health, and entertainment that are actively seeking athlete partners — for equity, endorsement, advisory roles, or co-founding. We curate the introductions so you're only hearing from companies that are serious and qualified.
Get in touch →
Network & Events
Access to invite-only dinners and events where athletes, founders, and investors are in the same room. These aren't trade shows — they're small, intentional gatherings where real relationships get built and deals get started.
View investor dinners →
Podcast
Your story deserves
a bigger stage.
STA
Sports Tech Atlanta Podcast
Hosted by Sterling Mack
"How athletes are becoming the most important investors in sports technology — and how to get started."
▶ Listen on Spotify
EP
Recent episode topics
Featured conversations
AI in athlete performance · Women's sports tech investment · Fan engagement platforms · Health monitoring at the pro level
A podcast feature puts your name and perspective in front of the investors, founders, and decision-makers in the STA network — before any money ever changes hands.
-
01Build credibility as a sports tech voice — not just a player or entertainer, but a thinker in the space
-
02Get introduced to startups and investors who hear your episode and want to work with you specifically
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03Own the content — repurpose clips for your own channels, agent materials, and brand partnerships
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04No prep required beyond a 20-minute pre-call with Sterling to align on topics and framing
VC Deal Flow
The companies that
want you at the table.
Athletes bring more than capital — they bring credibility, community, and distribution. The startups in the STA network know this. Here are the sectors actively seeking athlete partners.
Sports Technology
Performance, analytics, fan engagement, live data
Active deals
Health & Recovery
Wearables, nutrition, sleep, mental performance
Active deals
Entertainment & Media
Creator platforms, athlete IP, streaming, content tech
Active deals
Athlete Finance
NIL platforms, investment tools, financial literacy tech
Active deals
Every introduction we make is warm and specific — we don't send you a list of companies to cold-email. We identify the right fit, brief both sides, and facilitate a real first conversation.
You tell us your interests
What sectors excite you. Whether you want equity, endorsement, advisory, or co-founder roles. What you're willing to contribute — name, network, time, or capital.
We find the right companies
We actively scan the database for startups that match your profile and are specifically seeking athlete partners — not just anyone with a platform.
Warm intro — both sides prepped
We brief the founder on who you are and what you bring. You get a context sheet on them. The first call is substantive, not a cold pitch.
Deal structure support
We stay involved through term sheet conversations to make sure both sides are getting a fair deal. No legal advice — but informed advocacy.
Beyond investment
More ways we
create value for you.
01
Endorsement & Ambassador Deals
Sports tech companies need faces and voices that fans trust. We introduce athletes to brands looking for authentic ambassadors — with a clear commercial structure, not just gifting.
Commercial
02
Advisory Roles
Many early-stage companies want athletes on their advisory board — for credibility, insights, and network access. These are compensated in equity or cash and typically require minimal time commitment.
Equity / advisory
03
NIL & College Athlete Opportunities
We actively work with startups that are building NIL partnership programs. If you're a collegiate athlete looking to build your brand in the sports tech space, this network is for you too.
NIL eligible
04
Women's Sports — A Priority
Our network spans the NWSL and Ladies European Tour. Women's sports are one of the fastest-growing investment categories in sports tech — and we're actively building partnerships that reflect that.
NWSL · LET · Women's sports
Getting started
Three steps to your
first opportunity.
01
Send us a note
Email Sterling directly with who you are, what you're looking for, and what you bring to the table. Agents and managers are welcome to reach out on behalf of their client.
02
Discovery call
A 20–30 minute conversation to understand your goals, timeline, and interests. We'll also talk through whether a podcast feature, deal flow access, or events are the right starting point.
03
First introduction
Within two to three weeks we'll have identified at least one relevant company or opportunity to put in front of you — with full context on both sides before anyone meets.
Your career
built something.
Now build
on it.
The athletes who get involved in sports technology early — as investors, advisors, and voices — are building the second act of their careers while they're still in the first. Send Sterling a note and let's figure out where you fit.
To
info@sportstechatlanta.com
Subject
"Athlete Inquiry — [Your Name / Sport]"
Include in your email
- Your name, sport, and current or most recent team
- What you're most interested in — podcast, deal flow, events, or all three
- What you're open to — equity, endorsement, advisory, co-founding
- Whether you have an agent or manager we should loop in
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