Athletes & Families
Early adopters · word of mouth
Elite young athletes and the parents who buy for them — the audience that decides what's in the bag, the bottle, and the recovery routine next season.
Summer Activation Series · 2026
One summer. Five tentpoles. Your brand in the room.
Across the summer's biggest moments in five sports, STA builds a coordinated on-the-ground presence — and brings on a small set of non-competing brands to activate it. Product in athletes' hands, a branded happy hour, content you can run on your own channels, and a post-event lead report. One presence, shared cost, real proximity to the people you want as early adopters.
WindowJul – Sep 2026
SportsFive
CitiesLas Vegas · NYC · OC · PA
ModelOne brand per category
01The Summer Window
A single coordinated presence, tracing the summer's marquee moments across basketball, soccer, softball, youth baseball, and tennis — closing at the US Open, the most premium hospitality room of the season.
Jul 11–14Las Vegas, NV
Basketball
NBA Summer League
The launch leg. Front offices, G-League and player-development staff, agents, and sports-tech founders converge on one city for a week of nonstop hoops.
On-the-ground presenceJul 14–19New York / New Jersey
Soccer
World Cup Final Week
The biggest sporting event on earth closes at MetLife Stadium on July 19. STA hosts on the ground in New York as the world descends — a networking and content moment in the summer's most concentrated global-sports crowd.
NYC · presence & content~Jul 28–Aug 2Orange County, CA
Softball
PGF Nationals
The premier college-recruiting fastpitch stage — thousands of elite young female athletes, their families, and college staff, outdoors in the California summer. Opens a natural women's-health and sun-care lane.
Brand slots openAug 19–30Williamsport, PA
Youth Baseball
Little League World Series
Youth baseball's global stage, broadcast across ESPN for twelve days. Families, youth-sports operators, and national media in one walkable complex — a clean fit for family CPG and youth-sports tech.
Brand slots openAug 23–Sep 13Flushing Meadows, Queens, NYC
Tennis
US Open
The marquee. Three weeks of world-class tennis and the summer's premier hospitality environment — athletes, brand and media decision-makers, and premium hospitality under one roof. Free Fan Week opens Aug 23.
Anchor · brand slots open* PGF Nationals 2026 dates to be confirmed before booking. Event windows reflect publicly announced schedules.
02Who's In The Room
Operators & Programs
Buyers · college staff · scouts
Club directors, tournament operators, and college performance and recruiting staff — the decision-makers who scale a product across rosters and programs.
Brand & Media
Press · partners · platforms
Sports media and brand decision-makers gather at every stop, and most of all at the US Open — a marquee environment for premium and lifestyle activation.
03What Your Brand Gets
- Product in hand. Samples seeded into operator and athlete touchpoints and served at the happy hour.
- Branded presence. Logo and signage on the activation — the happy hour can carry your name.
- Content you own. A dedicated content-capture pass: edited photos and short-form video for your channels.
- Curated introductions. Booked touchpoints with operators, college staff, and organizations relevant to your product.
- A post-event lead report. Segmented attendee and lead routing with next steps.
- Protected category. No two brands in the same category at the same event. Your lane is yours.
04Partnership Tiers
Sampling Partner
$1,500
per leg · $3,500 / phase
Product seeded and served at the happy hour, logo on shared collateral, and a mention in the post-event lead report. You ship product; we place it.
Happy Hour Presenting Partner
$4,500
per leg
Own the moment — "the [Your Brand] Happy Hour." Product as the hero, branded signage, a content-capture pass, category exclusivity at that event, and a segmented lead and attendee report.
Series Activation Partner
$12,000
Phase 2 · full series negotiated
Presenting status across multiple legs, the full content package, series-wide category exclusivity, a Seed Talk feature, and first right to renew next summer.
All fees sit on top of the sampling inventory you ship. Pricing reflects a shared, co-funded presence — a fraction of the cost of a comparable solo activation. Slots fill first-come by category.
05The Marquee
Aug 23 – Sep 13 · Flushing Meadows, NYC
The US Open activation is the one to build your summer around.
Three weeks, the most premium sports-hospitality room of the season, and a global brand-and-media audience in one place. The centerpiece is an intimate, hosted dinner and happy hour — your product the hero in a curated room of athletes, operators, and decision-makers, with content capture running throughout. It's the difference between paying for exposure and paying for proximity.