Summer Activation 2026 — Sports Tech Atlanta
Co-Funded Activation · Summer 2026

One presence on the ground. Your product in the right rooms.

The summer sports calendar puts operators, college programs, youth organizations, scouts, and media under one roof at each stop. STA builds a single coordinated on-the-ground presence across six events, co-funded by a small group of non-competing sports-tech companies — each getting dedicated meetings, curated happy hours, and a post-event lead report, for a fraction of a solo activation.

01The Summer Window
Phase 1 — Basketball
Vegas Grassroots Hoops
Las Vegas · TOC West / Bigfoot
Basketball
Jul 8–13
NBA Summer League
Las Vegas, NV
Basketball
Jul 9–19
Nike EYBL Peach Jam
North Augusta, SC
Basketball
Jul 14–19
UAA Finals
Louisville, KY
Basketball
Jul 19–21
Phase 2 — Softball & Tennis
PGF Nationals
Orange County, CA
Softball
~Jul 28–Aug 2
US Open Tennis
Flushing Meadows · Queens, NYC
Tennis
Aug 23–Sep 13
02Who This Is For
Operations & SaaS
Team Mgmt · Scheduling · Comms

Club directors and tournament operators run these events — they’re the buyers for platforms that manage rosters, schedules, and league admin at scale. STA books intros where the operators already gather.

Performance Tech
Wearables · Analytics · Recovery

College performance staff and evaluators flood the live-period events. PGF opens a women’s-health lane. The US Open draws global sports-science and recovery brands in one premium venue.

Athlete Services
NIL · Recruiting · Media · Finance

Recruiter and program contacts across every event. PGF is the premier college-recruiting fastpitch stage. The US Open is a marquee hospitality and brand-activation environment for athlete-facing platforms.

03What You Get

On-site business development and brand activations, partner sourcing, curated happy-hour touchpoints with operators, college contacts, and brand decision-makers relevant to your product, and a post-event lead report with routing and next steps. STA operates as an extension of your team across the window. Participating companies are kept non-competing — no two partners in the same product category — so a shared presence carries no conflict.

04The Model
$1,000–$2,500 / partner
3–5 non-competing partners pool the summer. Slots are first-come by category.
PER PARTNER — Logo / booth presence where applicable · booked intro meetings with relevant operators, college staff, and organizations · one curated happy hour per event leg · post-event lead report with segmented routing and next steps.

Interested? Claim your category.

Slots are limited and non-competing. Fill out a short form and we’ll follow up within 48 hours.

Express Interest
STERLING MACK · @STEMACK SPORTS TECH ATLANTA · MATCHSPORTSTECH.COM