One presence on the ground. Your product in the right rooms.
The summer sports calendar puts operators, college programs, youth organizations, scouts, and media under one roof at each stop. STA builds a single coordinated on-the-ground presence across six events, co-funded by a small group of non-competing sports-tech companies — each getting dedicated meetings, curated happy hours, and a post-event lead report, for a fraction of a solo activation.
Club directors and tournament operators run these events — they’re the buyers for platforms that manage rosters, schedules, and league admin at scale. STA books intros where the operators already gather.
College performance staff and evaluators flood the live-period events. PGF opens a women’s-health lane. The US Open draws global sports-science and recovery brands in one premium venue.
Recruiter and program contacts across every event. PGF is the premier college-recruiting fastpitch stage. The US Open is a marquee hospitality and brand-activation environment for athlete-facing platforms.
On-site business development and brand activations, partner sourcing, curated happy-hour touchpoints with operators, college contacts, and brand decision-makers relevant to your product, and a post-event lead report with routing and next steps. STA operates as an extension of your team across the window. Participating companies are kept non-competing — no two partners in the same product category — so a shared presence carries no conflict.
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