First TouchFuel.
Zero-sugar electrolytes engineered for the 90-minute demands of soccer. 5× the potassium of Gatorade, real-fruit flavor, and a clean label you can actually read. Sports Tech Atlanta is putting it in players’ hands — and we want it in yours.
Dosed for soccer, not the vending machine.
Every serving is built around the electrolytes players actually deplete over a full match — not sugar dumped in to mask the taste.
The numbers don’t lie.
What’s actually in the bottle, side by side with the drinks on every sideline.
| Per serving | First Touch Fuel | Gatorade | Liquid IV | LMNT |
|---|---|---|---|---|
| Potassium | 390 mg | 80 mg | 370 mg | 200 mg |
| Magnesium | 100 mg | 0 mg | 0 mg | 60 mg |
| Sodium | 250 mg | 300 mg | 500 mg | 1000 mg |
| Added sugar | 0 g | 21 g | 11 g | 0 g |
| Soccer-specific | Yes | No | No | No |
Source: FirstTouch Fuel published formula, per single serving.
“I built the drink I wished existed when I was cramping up in the second half.”
Steven played college soccer and spent years drinking whatever was in the cooler — high sugar, the wrong electrolytes, and a crash before the final whistle.
So he built something for the sport itself: high potassium, added magnesium, zero sugar, clean-label ingredients, and NCAA compliance from the ground up.
A product-market fit we can put in players’ hands.
A real gap, cleanly filled
Soccer has never had a hydration product dosed for its actual demands. First Touch Fuel owns that lane with a defensible, transparent formula.
Built for teams & programs
Clubs, academies, and collegiate programs are exactly where sampling converts. STA connects the product to the properties that move volume.
Try before you commit
The fastest way to believe the formula is to taste it mid-session. That’s why we’re opening free samples — no strings.
Building something in sports tech? STA works partnership pipelines, investor outreach, and retail readiness as a standing engagement — the same plays behind this spotlight.
Work with STA Advisors →Tell us where to send it.
Player, coach, or program — get in touch and Sports Tech Atlanta will get First Touch Fuel into your hands, on us. No cost, no commitment.
Opens your email pre-addressed to Sports Tech Atlanta. Prefer to write directly? sterling.mack@sportstechatlanta.com