Sports Tech Atlanta — The Current Book
SPORTS TECH ATLANTA
Sports · Technology · Capital
Active Mandates — Selected

The currentbook.

A working portfolio across the sports–technology–capital stack — performance wearables, athlete analytics, AI platforms, motorsport, and championship golf. STA runs partnership sales, investor outreach, and go-to-market as a standing commercial partner, not a one-off deck. Here’s who’s on the board right now.

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The Book — 06 Active Blurbs kept light by design
01
Sector
Motorsport · Grand Prix
Engagement
Sponsorship Sales · Title Partnership
Active
Title Partner Search

Grand Prix Title Seat

A team competing in the MotoGP World Championship paddock is opening its title position for the season ahead — global broadcast reach, a young international audience, and front-of-bike livery that puts a brand at the center of the story. STA is running the search for the right title partner. The economics, the target list, and the terms are shared under NDA.

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02
Sector
Wearables · Biomechanics
Engagement
Partnership Sales · GTM
Active
Anchor Client

Plantiga

Lab-grade movement and load data from a wearable athletes forget they’re wearing. STA is running the commercial playbook — teams, clinicians, and brands — and where it goes next is a conversation, not a press release.

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03
Sector
Performance Analytics
Engagement
Partnership Sales · Market Access
Active
Commercial Advisory

NTangible

The one thing every scout wants to measure and can’t: who performs when it actually matters. We’re placing a mental-performance platform in front of the programs and leagues that will pay for the edge. The methodology stays behind the curtain.

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04
Sector
AI Sports Platform
Engagement
US Market Expansion
Active
Go-To-Market Partner

TeamSportz

Elite performance tracking with no equipment required — already proven across the UK. STA is the bridge into the US market, and the first rooms are already open. Which ones is a discussion best had directly.

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05
Sector
Motorsport · Athlete
Engagement
Sponsorship Sales
Active
Athlete Partnerships

Amber Balcaen

A driver with a national platform and a story brands want to be part of. We’re building the partnership slate for the season ahead — the marquee slots are moving, and a few are still open for the right fit.

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06
Sector
Championship Golf
Engagement
Brand Partnerships
Active
Anchor Client

Ladies European Tour

One of the fastest-rising properties in women’s sport. STA is matching the tour with brands ready to own the category before it’s obvious. The category map — and who’s already circling — is shared under NDA.

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Work with STA

Have a property, product, or raise that needs a hand on the pipeline?

Whether you want into one of these mandates or you’re building the next one, the first move is the same — a short, no-pitch conversation. Tell us what you’re working, and we’ll tell you straight whether STA moves it.

Book a 30-min call → Email sterling.mack@sportstechatlanta.com

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SPORTS TECH ATLANTA
STA Advisors  /  Active Portfolio  /  Sports · Technology · Capital