A working portfolio across the sports–technology–capital stack — performance wearables, athlete analytics, AI platforms, motorsport, and championship golf. STA runs partnership sales, investor outreach, and go-to-market as a standing commercial partner, not a one-off deck. Here’s who’s on the board right now.
Lab-grade movement and load data from a wearable athletes forget they’re wearing. STA is running the commercial playbook — teams, clinicians, and brands — and where it goes next is a conversation, not a press release.
Explore this mandate →The one thing every scout wants to measure and can’t: who performs when it actually matters. We’re placing a mental-performance platform in front of the programs and leagues that will pay for the edge. The methodology stays behind the curtain.
Explore this mandate →Elite performance tracking with no equipment required — already proven across the UK. STA is the bridge into the US market, and the first rooms are already open. Which ones is a discussion best had directly.
Explore this mandate →A driver with a national platform and a story brands want to be part of. We’re building the partnership slate for the season ahead — the marquee slots are moving, and a few are still open for the right fit.
Explore this mandate →One of the fastest-rising properties in women’s sport. STA is matching the tour with brands ready to own the category before it’s obvious. The category map — and who’s already circling — is shared under NDA.
Explore this mandate →Whether you want into one of these mandates or you’re building the next one, the first move is the same — a short, no-pitch conversation. Tell us what you’re working, and we’ll tell you straight whether STA moves it.
Prefer a standing seat? See how STA Advisors works →