A working portfolio across the sports–technology–capital stack: motorsport, show jumping, championship golf, fan engagement, mental performance and youth soccer. STA runs partnership sales, investor outreach, and go-to-market as a standing commercial partner, not a one-off deck. Here’s who’s on the board right now.
A team competing in the MotoGP World Championship paddock is opening its title position for the season ahead — global broadcast reach, a young international audience, and front-of-bike livery that puts a brand at the center of the story. STA is running the search for the right title partner. The economics, the target list, and the terms are shared under NDA.
Explore this mandate →A Monaco-based show jumper competing on the Global Champions League circuit, with a trajectory pointed at LA 2028. STA is building the partnership and capital program around the rider — brands that belong in equestrian’s most international room, and backers who want to be there early. Who’s at the table stays between us.
Explore this mandate →The schedule is the most-checked thing a fan touches, and most teams still hand it out as a PDF. Stanza puts sports, TV and entertainment calendars directly on the fan’s own phone, updated live. STA is placing it with the teams, leagues and platforms that own those schedules. The first conversations are well underway.
Explore this mandate →Built for the soccer player, from academy to the pro pathway. STA is curating club, academy and league partnerships across the US soccer pyramid and driving the sales engine behind them, with investor conversations now opening. Which clubs are next is a conversation best had directly.
Explore this mandate →A driver with a national platform and a story brands want to be part of. We’re building the partnership slate for the season ahead — the marquee slots are moving, and a few are still open for the right fit.
Explore this mandate →One of the fastest-rising properties in women’s sport. STA is matching the tour with brands ready to own the category before it’s obvious. The category map — and who’s already circling — is shared under NDA.
Explore this mandate →The one thing every scout wants to measure and can’t: who performs when it actually matters. We’re placing a mental-performance platform in front of the programs and leagues that will pay for the edge. The methodology stays behind the curtain.
Explore this mandate →These mandates have wrapped, but the relationships haven’t. If you want to meet either team, we’re happy to make the introduction.
Lab-grade movement and load data from a wearable athletes forget they’re wearing. STA ran the commercial playbook across teams, clinicians and brands.
Request an intro →Elite performance tracking with no equipment required, proven across the UK. STA served as the go-to-market bridge into the US.
Request an intro →Whether you want into one of these mandates or you’re building the next one, the first move is the same: a short, no-pitch conversation. Tell us what you’re working on, and we’ll tell you straight whether STA moves it.
Prefer a standing seat? See how STA Advisors works →