Get in early with the startups building the future of sport.
Sports Tech Atlanta connects athletes with vetted early-stage sports-tech companies for ambassador roles, sponsorships, equity, and commercial partnerships. Buy the Athlete Access Pass once and start seeing real opportunities.
One-time fee. Instant access to current deal flow and open opportunities.
First Touch Fuel
Soccer players wanted: become a First Touch Fuel ambassador.
First Touch Fuel is looking for soccer players to represent the brand on and off the pitch. As an ambassador you put a performance product in front of the players, parents, and clubs who already trust your game — and get rewarded for the reach you bring.
- Represent a growing soccer performance brand as an official ambassador
- Built for players at every level — youth, college, semi-pro, and beyond
- Turn your following and your network into a real commercial relationship
- Backed and managed by the Sports Tech Atlanta commercial team
Access to the First Touch Fuel ambassador program is included with the Athlete Access Pass, alongside every other opportunity in the network.
Buy NowOne fee. A pipeline of commercial opportunities.
Most athletes never see the startups looking for exactly what they offer. The pass puts you inside the room where those deals get made.
Live deal flow
See the current openings across the STA network as they come in — starting with the First Touch Fuel ambassador program.
Ambassador & partnership roles
Get matched to early-stage brands that need athlete voices, not just follower counts. Paid roles, product, and equity where it fits.
A team in your corner
STA vets the companies, makes the introductions, and helps you turn interest into a signed commercial relationship.
Startups athletes get in front of.
Companies featured on Sports Tech Atlanta's Seed Talk Podcast and working across our ecosystem. This is the kind of deal flow the pass opens up.
Building the digital athlete of the future with AI valuations for youth and amateur soccer players.
A sports AI platform helping athletes, teams, and academies improve performance and game understanding.
Helping professional football clubs scout and recruit young talent — a go-to edge in youth recruitment.
The first foot-worn player development system, delivering technical, tactical, and physical insights.
Premier League-level scouts and technology giving talent a shot — with fans helping make it happen.
Lets fans invest in athletes and own a share of their future success in a few clicks.
A community marketplace for discovering, selling, and swapping authentic pre-loved sports gear.
Real-time movement-quality insights on the field and in the lab to train smarter and reduce injury.
Turns basketball footage into pro-level highlight reels and full box scores with AI.
See the full roster of featured products on the Sports Tech Products page.
Looking for marketing or sponsorship deals?
If you want STA to represent you for marketing, sponsorship, or a bespoke commercial partnership, reach out directly and the team will get back to you.