For Investors · VCs · Angels · Family Offices
Curated
deal flow.
No noise.
Sports Tech Atlanta gives investors a direct line into qualified, stage-appropriate sports technology companies — across AI, health, fan engagement, women's sports, and data analytics. Every introduction is warm, pre-vetted, and comes with context.
Live deal flow — sample companies
FanPulse Analytics
Seed
Fan engagement · B2B SaaS · $180K ARR
● Intro available
AthleteIQ Health
Pre-seed
Player health monitoring · Wearables · NCAA pilot
● Intro available
LiveValuation Sports
Series A
Live data & valuation · NWSL partnership · $2.1M raised
● Due diligence support available
CoachVision AI
Seed
Performance analytics · AI coaching · 3 team pilots
● Intro available
Illustrative examples · actual companies in network upon request
Why STA
The edge that comes from
being in the rooms.
01
Pre-qualified deal flow
Every company we surface has been evaluated for category fit, stage, traction, and team quality. You're not sorting through cold inbound — you're receiving a curated shortlist of companies worth a serious look.
Active pipeline
02
Due diligence support
We've built due diligence relationships with Seventy Six Capital and KB Partners. For investors who want additional depth on a company before committing time, we provide market context, competitive landscape, and partner network validation.
Research & context
03
Women's sports access
Our network spans the NWSL and Ladies European Tour — two of the fastest-growing investment categories in sports. Most investors don't have direct league access. We do, and we actively source deals at that intersection.
NWSL · LET · Cycling
What you get
Five ways we work
with investors.
01
Curated deal flow — matched to your thesis
Tell us your stage preference, check size, and focus categories. We filter the database and surface only the companies that fit. No spreadsheets of 200 companies — just the 3–5 that are worth your time this quarter.
Active
02
Warm introductions — both sides prepped
We brief the founder on who you are, your portfolio, and what you typically look for before you ever meet. You receive a context brief on them. First calls are substantive — not exploratory.
Active
03
Due diligence support
For companies that make it past initial screening, we provide market positioning context, competitive landscape notes, and network validation through our league and brand partners. Available on request per deal.
On request
04
Co-investment visibility
When multiple STA network investors are looking at the same company, we facilitate co-investment introductions. We've done this with Seventy Six Capital and Drive Hockey — connecting investors who complement each other's value-add.
Available
05
Investor dinners & events
Quarterly off-the-record dinners where investors, league executives, and founders are in the same room. These are small, intentional, and invitation-only. The deal flow that comes out of these dinners often never touches a pitch deck.
Quarterly
Deal flow
Active categories we're
sourcing right now.
All
AI
Health
Fan Eng.
Women's
Fan Engagement Platform
Seed
● Actively seeking lead investor · $1.5M round
Player Health Monitoring
Pre-seed
● Seeking angel + seed · $750K
AI Coaching & Performance
Seed
● $2M round · 2 investors committed
Women's Sports Media Tech
Seed
● Strategic investor preferred · $1.2M
Illustrative examples · contact us for current live opportunities
We don't send investors a mass list. We identify 3–5 companies per quarter that match your specific thesis and reach out directly. Here's how it works.
Share your investment thesis
Stage, check size, categories you're focused on, and what you typically add beyond capital. Takes 10 minutes in a quick call or email.
We filter the pipeline for you
We match your criteria against the active database and identify only the companies worth your attention — typically 3–5 per quarter.
Receive a curated brief
For each match, you get a one-page brief: traction, team, round details, why we think it fits your thesis, and any relevant league or brand validation.
Warm introduction on your terms
If you want to move forward, we make the introduction. Both sides are prepped. You decide the format — call, dinner, or written intro first.
Due diligence
Market context you can't
get from a deck.
Fan Engagement Platform
B2B SaaS · Fan engagement · Seed stage
StageSeed — $1.5M round
ARR$180K · growing 18% MoM
League validationNWSL pilot — active
Competitive moatModerate — real-time data edge
Team completenessStrong — CTO + GTM hire needed
STA relationshipDirect · 6 months in network
STA diligence scores
Product–market fit
88
Team quality
74
Market size
91
Network validation
95
When a company catches your interest, we go deeper. Our league and brand relationships give us validation signals that don't show up in a pitch deck.
- League and brand network validation — we ask our NWSL, LET, and Sportradar contacts directly whether they'd buy or partner with the company
- Competitive landscape context — we know who else is in the category and how this company is differentiated in the market
- Founder references — we've often worked with the team for months before you ever meet them, so we can speak to execution quality
- Prior relationship history — if the company has been in the STA network, we have 6–12 months of observation data on traction and founder integrity
- ProSource scoring — every company in our database has been evaluated against structured criteria you can review before the first call
Current investor network
Who we already work
with.
VC · Deal flow
Seventy Six Capital
Active deal flow and due diligence relationship with Scott Powell and Chad Stender. Co-investment facilitation with Drive Hockey.
VC · Sports & media
KB Partners
Due diligence and deal flow with Lance Dietz. Focus on sports media and technology at the intersection of consumer and enterprise.
VC · Health & performance
Lake Nona Sports Fund
Deal flow and advisory. Health, performance, and innovation in sports and wellness technology. Active portfolio overlap with STA network companies.
Accelerator · Pipeline
Gener8tor
Deal flow relationship with Gener8tor's sports technology cohorts — early access to accelerator-stage companies before they hit the broader market.
Strategic · Global
Aqua Bloom International
Strategic partnership with Aqua Bloom International Sports Technology Group — providing global market reach and co-investment access.
Data · AI partnerships
Sportradar
Direct relationship with Luka Pataky. AI integration and overlay partnerships — valuable validation signal for data and analytics companies in the pipeline.
The best sports tech deals don't come from cold
inbound.
They come from being in a network that has direct relationships with the leagues, brands, and founders building in this space. Sports Tech Atlanta is that network. Send Sterling a note and let's talk about your thesis.
"We build the relationship first, then the introduction."
Contact
info@sportstechatlanta.com
Subject line
"Investor Inquiry — [Your Fund / Name]"
Include in your note
- Your fund name or investment context (angel, family office, VC)
- Stage and check size range
- Categories you're focused on — AI, health, fan engagement, women's sports
- Whether you want deal flow, due diligence support, or dinner access
Sterling responds personally — usually within 24 hours