The Sports Tech Fundraising Playbook

The Sports Tech Fundraising Playbook

Powered by Sports Tech Atlanta
Where sports, capital, and technology connect.

A Step-by-Step Guide & Pitch Deck Template for Raising Capital in Sports

Built for founders in sports, sports tech, media, NIL, gaming, performance, fan engagement, and athlete-led startups.

How to Use This Ebook

This ebook is designed as both:

• A founder-friendly fundraising guide, and

• A plug-and-play template you can use to build your pitch deck and investor narrative.

You can read it straight through or jump to the Pitch Deck Slide Checklist at the end and fill it in slide by slide.

This is not legal or financial advice. It is a practical framework based on how sports startups actually raise capital.

What’s Included

📘 The Sports Tech Fundraising Playbook

• Step-by-step fundraising framework

• Sports-specific investor logic

• Clear guidance from thesis to exit

• A complete sports pitch deck checklist

• Bonus chapter: Sports Investor Red Flags

📝 Founder Fundraising Workbook

• Fill-in prompts for every pitch section

• Pitch-deck-aligned exercises

• Investor outreach tracker

• Designed for Notion, print, or accelerators