CourtReserve, the undisputed category leader in racquet and paddle club management software, has just secured a massive $54 million strategic growth investment from vertical SaaS powerhouse Mainsail Partners.
This funding round is a major victory for the Sports Tech ecosystem, underscoring the explosive market demand for modern, cloud-based solutions tailored to the skyrocketing popularity of racquet sports—especially pickleball.
The Investment Thesis: Fueling AI and Operational Impact
CourtReserve, which already powers over 2,000 facilities and serves five million players, is channeling this capital infusion directly into key technological initiatives:
AI and Data Features: The platform is set to heavily invest in next-generation AI-driven automation, focusing on smart member insights and predictive analytics. This will allow clubs to move beyond simple court booking and tap into sophisticated data for growth strategies.
Platform Architecture & Scalability: With adoption surging, the funds will ensure the core platform can handle exponential growth, guaranteeing the reliability needed for multi-club operators and large universities.
Integration Expansion: The company will strengthen connections with critical third-party systems, including ratings platforms, access control, accounting, CRM, and marketing tools, positioning CourtReserve as the central operating system for racquet facilities.
Mainsail Partners, a firm known for scaling vertical SaaS businesses, saw a clear opportunity. Partner Jason Frankel highlighted the deep founder understanding: “Ashley and Tim have first-hand experience operating racquet sports clubs, giving them a deep understanding of the complex workflows that can be optimized through software and AI.”
Operationalizing Growth: Less Admin, More Community
For CEO and Co-Founder Tim Owens, the investment is about scaling smarter. “Partnering with Mainsail Partners will help fuel us with the capital and operational resources we need to raise the bar even further, so our clubs can spend less time on admin and more time on growth and community.”
The focus is clearly on elevating the human potential of club staff by automating the back-office complexity. Co-Founder Ashley Owens reinforced this, noting that their “deep understanding of our customers” drives “real operational impact.”
By aggressively scaling their go-to-market and enhancing the platform’s intelligent features, CourtReserve is cementing its position at the forefront of the Sports Media & Broadcasting (via member engagement) and Smart Stadiums (via digital facility management) components of the sports tech landscape. This deal is not just capital; it’s a strategic mandate to dominate the vertical market for the fastest-growing sports in North America.
