Building a Bridge to the U.S. Sports-Tech Hub: The Role of Sports Tech Atlanta
Atlanta is rapidly emerging as one of America's most vibrant tech hubs—and within that, a growing nexus for sports innovation. At the center of this momentum is Sports Tech Atlanta (STA), a platform uniquely focused on helping sports-tech companies from outside the U.S. expand and thrive in the world’s largest sports market.
Who is Sports Tech Atlanta?
Founded by Atlanta native Sterling Mack, STA is a strategic advisory dedicated to connecting startups, investors, brands, and athletes in the sports-tech space. Its mission is to help sports-tech companies scale through investment services, market expansion support, and industry introductions.
Opening the American Market for Foreign Startups
One of STA’s standout initiatives is its partnership with international tech firms. A prime example is TeamSportz, a London-based company that delivers platform solutions for youth sports. Through STA, TeamSportz can tap directly into the U.S. sports market—identifying opportunities, forging partnerships, and expanding sales distribution across America
Similarly, STA has formed a strategic alliance with AquaBloom International Sports Technology Group, a global sports-tech network headquartered in Asia, amplifying two-way access between North America and Asia’s innovation ecosystems
These collaborations show how STA positions itself as a cultural and commercial bridge combining international innovation with trusted local networks and infrastructure.
What STA Offers: Key Services & Capabilities
Ecosystem connections to athletes, major sports brands, venture capital firms, and corporate sponsors.
Go-to-market strategy support, including market research, positioning, and business development.
Investment facilitation, including deal flow services and access to Angel‑List SPVs for funding.
Events and workshops that bring together international founders, local investors, and sports industry leaders.
Proven Impact: Success Stories
TeamSportz, the UK startup, is working through STA to navigate sales, distribution and partnership development in the U.S. sports market
Through the AquaBloom collaboration, STA and its partners can co-develop projects and help accelerate cross-border growth for sports-tech ventures in both Asia and North America
Final Thoughts
Sports Tech Atlanta is doing more than hosting events—it’s engineering a functional pathway for global sports-tech innovation to take root in the U.S. By combining an ecosystem background and STA’s curated partnerships and expertise. International companies gain streamlined access to one of the largest and most mature sports markets in the world.
Interested in having your startup explore U.S. expansion? Want help connecting with STA’s network?
Reach out today to learn more.