Ladies European Tour · Partnership News
adidas Steps onto the Solheim Cup Stage as Official Footwear Supplier
The Ladies European Tour has confirmed adidas as the Official Footwear Supplier of the 2026 European Solheim Cup Team — a landmark partnership that cements women's golf's growing commercial appeal ahead of one of the sport's most anticipated team events.
The German sportswear giant will equip the full Team Europe camp at Bernardus Golf in the Netherlands this September, providing footwear for captains, players, caddies, and helpers, as well as tournament event staff. The agreement also designates adidas as an official Event Supporter of the broader 2026 Solheim Cup, elevating the brand's presence across the entire week of competition.
Coverage extends beyond the main event: the deal also applies to Team Europe's junior players competing in the Junior Solheim Cup under-18 category, which is set to immediately precede the senior competition — a signal of adidas's commitment to the sport at every level.
A Limited-Edition Drop, Exclusively On-Site
Fans attending in person will have access to something special. A limited-edition women's shoe will be sold exclusively on-site throughout the event, worn simultaneously by players and staff — blending performance footwear with collector appeal in a way that speaks directly to the tournament's growing fashion-forward fanbase.
We are incredibly proud to become the Official Footwear Supplier of the 2026 Solheim Cup and to be supporting some of the world's best players. This partnership underlines our commitment to elevating women's golf at every level, and I can't wait to see the players, caddies, staff and helpers in our footwear at Bernardus Golf in September.
Chris Hedderman, Marketing & Product Director for Europe, adidas Golf
The Three Stripes in Team Europe's Corner
adidas joins an already illustrious roster of brands positioned around the event, which includes global partners PING, Skyscanner, and Rolex, alongside John Deere as the official golf course and turf maintenance machinery partner.
For Team Europe, it marks a change at the top — adidas steps in as apparel and footwear outfitter, taking over a role previously held by PING Apparel. The iconic three-stripe branding will be visible not just on the course but throughout all official team environments across the week.
I love competing in adidas shoes week in, week out on Tour, and I'm beyond excited that the iconic 3-stripes will be represented at the Solheim Cup this year. It's incredible to be part of a brand that is openly and proudly supporting the women's game.
Linn Grant, European Solheim Cup Player & adidas Athlete
A Wider Commitment to Women's Golf
This deal doesn't exist in isolation. adidas already holds partnerships with Sky Sports Golf, the Ladies European Tour, and the AIG Women's Open — a portfolio that positions the brand as one of the most active commercial champions of the women's game globally. The Solheim Cup partnership further consolidates that strategy, adding the sport's premier team event to a network built around visibility and inspiration.
The 2026 edition of the Solheim Cup takes place at Bernardus Golf in the Netherlands, from September 7–13. The most recent edition was held in the United States in 2024 at the Robert Trent Jones Golf Club in Gainesville, Florida, with the tournament now returning to European soil for a new chapter in its storied rivalry.
Quick Facts
- Event: 2026 Solheim Cup — Bernardus Golf, Netherlands
- Dates: September 7–13, 2026
- adidas role: Official Footwear Supplier & Event Supporter
- Coverage: Players, captains, caddies, helpers, staff, Junior Solheim Cup
- Special feature: Limited-edition women's shoe, on-site exclusive
- Fellow global partners: PING, Skyscanner, Rolex, John Deere