College basketball in Asia has long been an untapped cultural force. Universities are among the most recognized institutions in Asian society, and the passion for school pride runs deep. The AUBL is betting — with serious money behind it — that all that energy just needed the right stage.
"Our ambition is not just to run a league; it's to spark a movement that turns Asian university sports into a cultural force. — Jay Li, CEO & Co-Founder, AUBL"
With Yao Ming cheering on Shanghai Jiao Tong, Joe Tsai attending finals in person, and a roster of NBA franchise owners writing checks, that movement looks like it's already well underway.
The JPMorganChase Athlete Council brings together some of the world’s most accomplished sports figures who will meet with JPMC leaders on a regular basis to discuss the unique financial needs of athletes and guide the development of programs to address them.
