Work with one of the Sports Tech Atlanta advisors and consultants on GTM, investor relations, pitch ideas, and much more.
Genius Sports · May 2026
GeniusIQ Powers a New Era of Sports Data Partnerships
From Swiss football pitches to Pac-12 arenas and NBA broadcast booths, Genius Sports is rapidly expanding its GeniusIQ platform — bringing real-time AI-powered tracking, augmented advertising, and integrity solutions to leagues across the globe.
Tracking Innovation Comes to Swiss Football
Switzerland's elite football body is the latest league to harness GeniusIQ, unlocking cutting-edge tracking and performance technology across its entire ecosystem. The long-term tech and AI partnership gives the Swiss Football League access to what Genius Sports describes as the world's most advanced player tracking — delivering metrics like real-time player speed in live match conditions, as demonstrated by the 31.2 km/h showcase above.
The deal also executes upon Genius Sports' landmark innovation partnership with the European Leagues, extending GeniusIQ's reach further into continental football. Clubs, broadcasters, and commercial partners stand to benefit from richer data feeds and automated performance insights derived from every match.
Augmented Advertising Takes the NBA Court
Genius Sports and NBC Sports Regional Networks have launched an exclusive augmented advertising platform that transforms live NBA broadcasts into dynamic, AI-powered advertising canvases. The expanded agreement adds four additional NBA teams, bringing total coverage to 15 teams and more than 600 live local games per season.
Global brands can now activate against NBA audiences with contextual ads that respond in real time to what's unfolding on court. Powered by GeniusIQ, the platform surfaces high-impact moments through insights including Player ID, Shot Probability, Shot and Defender Distance, and Heat Maps — giving advertisers unprecedented precision to own the moments that matter. Sprite's Stat Track integration, visible in the broadcast screenshot above, is a showcase example of the technology in action.
Integrity, AI, and Betting Rights for the Pac-12
In a wide-ranging deal spanning integrity, technology, and AI, Genius Sports has partnered with the Pac-12 Conference to power authorized sports betting, moment-based advertising, and performance analysis across football and basketball competitions.
Central to the agreement is a new AGO (Authorized Gambling Operator) framework that responsibly licenses official data and intellectual property to regulated sportsbooks. The framework includes robust integrity safeguards: eliminating risky bet types, information-sharing and cooperation protocols, and the refusal of bets from prohibited individuals — setting a new standard for responsible sports betting partnerships.
On the media side, Genius Sports' Moment Engine enables brands to synchronize advertising with live game action across broadcast, streaming, and digital inventory simultaneously — creating seamless, context-aware campaigns at scale across all Pac-12 football and basketball coverage.
Genius Sports and Liga MX Strike Landmark Technology and AI Partnership
In a landmark deal set to drive the future of Mexican soccer, Genius Sports has deployed its cutting-edge data and AI platform GeniusIQ in every Liga MX stadium. The partnership represents a transformative step forward for one of the world's most-watched football leagues, embedding world-class technology at the heart of the competition.
GeniusIQ is powering an impressive suite of solutions across Liga MX and its partners — from dynamic advertising and enhanced broadcast experiences to officiating support and performance analytics. Real-time sponsor inventory creation gives commercial partners new ways to activate against passionate Liga MX audiences, while unique broadcast enhancements deliver richer storytelling for fans.
A standout feature of the partnership is the deployment of world-leading semi-automated offside technology, raising the bar for officiating accuracy and consistency across the league — a milestone moment for Mexican football on the global stage.
All partnerships powered by GeniusIQ — Genius Sports' unified data and AI platform for sports leagues, broadcasters, and brands.