Sports Tech Atlanta Blog
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Billionaire Marc Lasry’s Avenue Sports Fund has taken a minority stake in Trackhouse Entertainment Group, a motorsports company founded by former NASCAR driver Justin Marks. Lasry, who sold his 25% stake in the Milwaukee Bucks last year, said Avenue, which has about $12.5 billion under management, had been looking to invest in the motorsports for some time.
Marc Lasry’s Avenue Sports Fund Takes Stake in NASCAR Team – BNN Bloomberg
The Olympics have begun with a wild ride of an opening ceremony. LA has it’s work cut out to try and top France in 2028. AI and tech advancement will be a strong force throughout the Olympics as Peacock and NBC looks to broadcast 3800 hours of competition.
The Paris Olympics Will Show Us the Future of Sports on TV | WIRED
Maurten, a leading global sports nutrition company, has closed a capital round of €20 million led by international growth equity fund IRIS Ventures, which specialises in identifying disruptive next-generation consumer propositions. The round also had participation from existing investors, including CEO of Stena Sphere, Dan Sten Olsson. The Maurten sports fuel ecosystem focuses on solving the legitimate problems that limit athletic performance.
Gothenburg-based Maurten bags €20 million to expand sports fuels across new markets | EU-Startups
Why NBA Launchpad is becoming a success for NBA and an example of strategy and business case in BetterGuard. BetterGuard is an ankle braces that are comprehension socks that function as a seatbelt for the ankle. Currently 15 of the 30 NBA club’s use the product and another 25-30 European clubs.
NBA Shifting Gears On Technology Development To Enhance Its Global Product - LVSportsBiz
More Tech New out of Paris…NBC Sports Taps Sony As Tech Solutions Provider For Paris Olympics And Paralympics. Nearly 100 cameras will be deployed in Paris, helping NBC Sports route the excitement back to viewers watching coverage of the Games in the United States, including popular studio, full-frame, Pan-Tilt-Zoom (PTZ), Point-of-View (POV), and cinematic offerings, lenses and accessories, and more than 400 4K HDR monitors for live grading, studio and location monitoring, and field use.
NBC Sports Taps Sony As Tech Solutions Provider For Paris Olympics And Paralympics - TV News Check
UK startup Kymira supplies elite sports teams with garments with infrared technology that can speed muscle recovery and healing. The way Kymira’s core technology works is by directing infrared light to activate a protein in the mitochondria of our cells that controls the production of adenosine triphosphate (ATP) – the “fuel” that provides cells with energy. Think of it like opening the gates for more fuel to get into your cells’ power plant.
What if your t-shirt could help heal your sports injury? - (globalventuring.com)
Amazon scores 11-year deal with the NBA in a slam dunk for tech giant's sports streaming ambitions – GeekWire
