Sports Tech Atlanta
Where Sport Meets Innovation
Sterling Mack
Managing Director
sterling@sportstechatlanta.com
sportstechatlanta.com
sportstechatlanta.com
Advisory Services
That Move
The Needle
Sports Tech Atlanta connects teams, startups, universities, and investors to the people, partnerships, and technology that drive real growth. Our advisory retainers give you direct, ongoing access to one of the Southeast's most connected sports tech ecosystems — without the overhead of a full-time executive hire.
Advisory Retainer Tiers
Starter
Ecosystem Access
$1,500 / month
- Monthly 1:1 strategy call with Sterling Mack
- Direct email access between sessions
- STA network introductions (2/mo)
- Deal flow & opportunity visibility
- Access to STA events & convenings
Growth
Growth Advisory
$3,500 / month
- 2x monthly strategy sessions
- Active intro facilitation (5/mo)
- Co-marketing & STA brand amplification
- Vendor & partner vetting support
- Priority event access + speaking opps
- Quarterly landscape briefing report
Executive
Strategic Partner
$7,500 / month
- Weekly advisory access
- Co-developed go-to-market strategy
- Board & investor meeting support
- Dedicated STA ecosystem positioning
- Unlimited intro facilitation
- Custom research & competitive intel
Why Sports Tech Atlanta
Atlanta is one of the fastest-growing sports tech markets in the country — home to the Braves, Falcons, Hawks, Atlanta United, and a thriving innovation ecosystem. Sports Tech Atlanta sits at the center of it all, bridging the gap between technology builders and the organizations that need them.
6+
Pro Sports
Franchises
Franchises
ATL
Top 5 US
Sports Market
Sports Market
∞
Network
Reach
Reach
Who We Serve
Teams & Franchises
Innovation strategy, vendor evaluation, tech roadmap advisory
Sports Tech Startups
Go-to-market, team partnerships, investor introductions
Universities & Athletics
Tech adoption, partnership development, innovation programming
Flexible performance structures available. Growth Advisory and Strategic Partner retainers can include a performance layer for deal closings and partnership outcomes — on top of the base retainer. The retainer funds the active, prioritized work. Let's talk about what makes sense for your goals.