The summer sports calendar puts operators, college programs, youth organizations, scouts, and media under one roof at each stop. STA builds a single coordinated on-the-ground presence across six events, co-funded by a small group of non-competing sports-tech companies — each getting dedicated meetings, curated happy hours, and a post-event lead report, for a fraction of a solo activation.
Who This Is For
Operations & SaaS
Team Mgmt · Scheduling · Comms
Club directors and tournament operators run these events — they’re the buyers for platforms that manage rosters, schedules, and league admin at scale. STA books intros where the operators already gather.
Performance Tech
Wearables · Analytics · Recovery
College performance staff and evaluators flood the live-period events. PGF opens a women’s-health lane. The US Open draws global sports-science and recovery brands in one premium venue.
Athlete Services
NIL · Recruiting · Media · Finance
Recruiter and program contacts across every event. PGF is the premier college-recruiting fastpitch stage. The US Open is a marquee hospitality and brand-activation environment for athlete-facing platforms.
What You Get
On-site business development and brand activations, partner sourcing, curated happy-hour touchpoints with operators, college contacts, and brand decision-makers relevant to your product, and a post-event lead report with routing and next steps. STA operates as an extension of your team across the window. Participating companies are kept non-competing — no two partners in the same product category — so a shared presence carries no conflict.