LEAD, a Berlin, Germany-based venture corporation for sports and health, announced that Harry Kane, Brooks Koepka, Brayden Schenn and other athletes are amongst the first to have joined its Locker Room fund.
Atlanta just raised the bar for sports culture. In a historic move, the Atlanta Dream and Atlanta United have joined forces to launch a first-of-its-kind retail collaboration between the WNBA and MLS.
F1 Academy, the all-female developmental motor racing series organized by Formula 1 (F1), has bolstered its commercial portfolio by adding US beauty retailer Sephora as a new sponsor ahead of its season-opening race.