Premier Jumping League Launches with Record-Breaking $300m Prize Pot

Backed by McCourt Global, the new showjumping competition promises to professionalise the sport with 16 teams, 14 global events, and the largest guaranteed prize fund in equestrian history.

The Premier Jumping League (PJL) has officially launched, unveiling a $300 million guaranteed prize fund that dramatically reshapes the economics of international showjumping and signals serious ambition to mainstream the sport for a global audience.

Backed by McCourt Global — the organisation behind Ligue 1 football club Olympique de Marseille and previously the Los Angeles Dodgers — the PJL will stage 16 team-based competitions across 14 venues spanning Europe, North America and the Middle East, with competition set to begin in March 2027.

“For far too long, many of the world’s best riders have been forced to choose between pursuing their talent and passion and building a sustainable career.”

Frank McCourt, PJL Founder

A new commercial model for equestrian sport

The PJL's structure draws on lessons from franchise-based sports leagues, positioning riders as full-time professional athletes within a coherent team format. The $300 million commitment spans three years, with $100 million earmarked for prize money in year one alone — dwarfing the €22 million distributed across the rival Global Champions Tour for the entirety of 2025.

PJL founder Frank McCourt, who made his name through Boston real estate before buying and selling the Dodgers at a four-fold profit, had previously held a 50% stake in the Global Champions Tour between 2014 and 2020. The PJL represents his renewed and significantly more ambitious commitment to the sport.

World number one Scott Brash is among the high-profile riders to publicly back the venture, lending the league immediate credibility at the elite level of the sport.

"Today marks a major milestone for equestrian sport. The PJL has assembled an exceptional operations team to deliver a new level of energy, excitement, and engagement."

Neil Moffitt, PJL Chief Executive

Targeting a new generation of fans

A recurring challenge for equestrian sport has been its association with an exclusive, older demographic. The PJL's backers argue that transforming the competitive structure — replacing loosely connected individual events with a season-long team narrative — will generate the kind of sustained fan engagement that attracts broadcasters and sponsors.

McCourt articulated the strategic rationale plainly: the sport's best athletes are already world-class, but lack the infrastructure and financial security to compete as their sole profession. "What's missing in the sport," he has said, "is coherence and narrative." The PJL is designed to supply both.

Sport industry implications

The PJL's launch places it in a growing category of disruptive league formats that have reshaped fan engagement in sports from golf (LIV Golf) to tennis and cricket. The challenge for equestrian sport is particular: building a media-ready product around competitions that have historically been opaque to non-specialist audiences.

Whether the PJL can convert its financial firepower into mainstream traction will depend on broadcast deals, athlete participation rates, and the ability to build genuine team identities that resonate beyond core equestrian communities. The sport industry will be watching closely.

How the ABS System Is Working for Fans and Players

ABS Is Here & It's Changing Everything | Sports Tech Atlanta
STA
Sports Tech Atlanta
Where the game meets innovation
MLB Tech · Season Opener 2026

Robot Umps
Are Real.
And It's Working.

MLB's Automated Ball-Strike Challenge System debuted Opening Day 2026 — and in the first week, it's already flipping games, exposing blown calls, and rewiring baseball strategy.

By Sports Tech Atlanta Staff  ·  March 29, 2026
124
Challenges in 35 games
54%
Overturn rate (first 4 days)
61.3%
Success rate (first 12 games)
⅙"
Hawk-Eye accuracy

For decades, arguing balls and strikes got you tossed. Now it gets you answers. The 2026 MLB season officially launched the Automated Ball-Strike (ABS) Challenge System — and just one week in, it has already changed outcomes, exposed umpire tendencies, and injected a brand-new layer of chess into America's pastime.

Opening Night: History Is Made

The ABS system made its long-awaited regular-season debut on March 25th, during the Yankees-Giants opener on Netflix — the first-ever live MLB broadcast on the streaming platform. New York Yankees shortstop José Caballero stepped into history as the first player to initiate an ABS challenge in an MLB regular season game, contesting a Bill Miller strike call in the fourth inning. The call was upheld — a humbling first moment — but the moment itself was monumental.

The following day, Francisco Álvarez of the New York Mets earned the distinction of making the first successful ABS challenge in regular-season history, overturning a ball call on a Freddy Peralta pitch into a strike — sending Oneil Cruz back to the dugout on strikes.

It turned the game around in a sense. It was good to turn that around, get on base and score there. I trust my instincts and discipline at the plate.

— Roman Anthony, Boston Red Sox outfielder

The First-Week Numbers Are Eye-Opening

Just four days into the 2026 regular season, ABS had already produced 124 total challenges across 35 games, with 67 of them — 54% — resulting in overturned calls. That's not a rounding error. That's proof that the balls-and-strikes debate baseball fans have had for generations was entirely justified.

Through the first 12 games, teams posted a 61.3% success rate on challenges, going 19-for-31. The defense — pitchers and catchers — has led the way in both volume and accuracy so far, though those numbers are expected to fluctuate as hitters grow more comfortable reading their zones in real time.

The vast majority of challenges have targeted pitches below the strike zone, which historically has been harder for plate umpires to track from their position behind the catcher. This trend is already shaping how pitching staffs are thinking about pitch location and sequence.

One pivotal moment came in Boston vs. Cincinnati: Connor Phillips' apparent strikeout of Roman Anthony was overturned to a walk via ABS challenge — and two batters later, a 3-run lead had been built. The ABS system, in its very first week, changed the scoreboard.

The Technology Behind It

The ABS system isn't a robot behind home plate — it's a sophisticated computer vision architecture layered onto the existing stadium infrastructure. Here's how it actually works.

Hawk-Eye Cameras

Twelve Hawk-Eye cameras are placed around the perimeter of the field to track every pitch's precise location in three-dimensional space. The same system powers MLB's Statcast data that fans and analysts rely on daily.

Sub-Inch Accuracy

MLB officials have stated 95% confidence that ABS reports pitch location to within 0.39 inches, with the median margin of error in 2026 spring training measured at approximately 0.16 inches. That's thinner than a pencil.

Personalized Strike Zones

The ABS zone is 17 inches wide — identical to home plate — with the top boundary set at 53.5% of each player's measured height and the bottom at 27%. Every player's zone is uniquely calibrated.

5G-Powered Replay

When a challenge is initiated, a graphic showing the result is transmitted over T-Mobile's 5G Advanced Network Solutions and displayed nearly instantaneously on stadium videoboards and TV broadcasts.

How A Challenge Actually Works

Immediately after a pitch is thrown — and with no help from the dugout — the pitcher, catcher, or hitter can challenge a ball or strike call by tapping his helmet or hat. The umpire acknowledges the challenge, and the pitch is replayed in real time via animation on the stadium videoboard and broadcast.

Each team starts the game with two challenges. A successful challenge means the team retains it. Lose two and the ability to challenge is gone for the rest of the regulation game. If a game goes to extra innings, any team out of challenges receives one challenge per extra inning.

The result? A new layer of in-game strategy that front offices, managers, and players are still figuring out. When do you burn a challenge — in the third inning on a borderline pitch, or save it for the ninth with the game on the line?

It feels like it's going to be a frequent occurrence that a team is out of challenges in the eighth and ninth innings and important — maybe the most important — pitches are still going to be missed.

— Anonymous MLB Executive, via ESPN

The Road That Got Us Here

ABS didn't arrive overnight. The independent Atlantic League first experimented with ABS technology during its 2019 All-Star Game, using TrackMan-equipped umpires receiving calls via earpiece. From there, adoption spread steadily through the minor league system.

The Challenge System specifically was first used in the Florida State League in 2022. By 2023 and 2024, Triple-A baseball was testing both full ABS — where every call was automated — and the challenge model. By the end of 2024, the challenge format had emerged as the clear favorite.

Minor League testing revealed a strong preference among fans, players, managers, and other personnel for the challenge system over full automation. The reason: people still want human umpires with feel for the game — they just want a check on the most consequential errors.

According to an MLB poll in 2024, 61% of team personnel (including players) and 47% of fans preferred a challenge system for ball-strike calls, compared to 28% of team personnel who preferred no ABS at all, and just 11% wanting full automation. MLB listened.

What Teams Are Learning — Fast

Strategy is evolving in real time. In spring training, 53% of 1,844 challenges were successful, with batters succeeding 45% of the time versus 60% for the defense — and there were an average of 4.32 challenges per game. Those are the benchmarks teams carried into Opening Day.

But nuance is emerging quickly. Some pitchers, managers note, may not be ideally positioned to judge their own calls. Modern pitchers have more violent follow-throughs than in past eras, meaning they often land falling to one side — with their head going with them — making it difficult to track where the pitch actually landed in the mitt.

And the psychological dynamic is real. Red Sox manager Alex Cora was ejected in one early-season game over strike zone disagreements — and was candid that ABS changes how everyone thinks about confronting umpires: the system makes every call public and visible, creating new accountability for both players and the men in blue.

📡

Atlanta's own Truist Park is one of the venues equipped with the full Hawk-Eye array. Braves pitchers, catchers, and hitters are already building ABS challenge habits into their game-day preparation — a new muscle memory for a new era of baseball.

The Bottom Line

One week in, the ABS Challenge System has passed its first real test. Fans understand it, players are embracing it, managers are strategizing around it, and — most importantly — it's already correcting calls that would have changed games. The technology works. The drama is real. And the debate about ball-and-strike calls, rather than disappearing, has become more interesting than ever.

This isn't robots replacing baseball. It's precision technology giving the sport a tool it should have had years ago. And for Atlanta — a city that's always been at the intersection of sports culture and tech innovation — watching it unfold in real time from Truist Park is exactly where we want to be.

Sports Tech Atlanta

Where the game meets innovation.  ·  Atlanta, Georgia  ·  March 2026

TGL Franchise Values Surge as Alexis Ohanian Bets Big on Women's Golf

The indoor golf league TGL is closing out its second season on a high note — not just on the course, but in the boardroom. One of the indoor golf league's franchises has sold a minority stake for $100 million, and other teams have sold stakes eclipsing $90 million, according to a report from Sportico. AOL

The financial momentum coincides with a triumphant week for one of the league's marquee ownership groups. The season wrapped with Los Angeles Golf Club winning the SoFi Cup title in a 2-0 sweep against Tiger Woods' Jupiter Links. Collin Morikawa, Sahith Theegala, and Englishmen Tommy Fleetwood and Justin Rose play for LAGC. AOL

Ohanian Doubles Down on Golf

Reddit co-founder and tech entrepreneur Alexis Ohanian, who co-owns LAGC alongside tennis icons Serena and Venus Williams, wasted no time capitalizing on the championship euphoria. Ohanian was in the middle of celebrating his golf team's TGL championship Tuesday night when he broke a piece of news: earlier that day, he said, he'd purchased the second franchise in TGL's upcoming women's league. Sportico

Arthur Blank, owner of the NFL's Atlanta Falcons and TGL's Atlanta Drive, was the first to purchase a WTGL franchise, and Ohanian is the second. Both paid about $20 million, Sportico reported. WJOX-AM

Ohanian has been one of the league's most vocal advocates, framing TGL as the perfect vehicle for golf's digital future. "All it takes is a couple of generational talents on a big enough stage to change the entire perception of the sport," he said. "Golf is one of those sports that is so on the precipice. You can see it online. You can see the creator economy telling the story of this sport. This format of TGL is so perfect for the online generation. Again, I say this as a Reddit guy. Take my word for it. It is perfectly built for the social media age." Sportico

From $35M to $100M: A Rapid Rise

The financial trajectory of TGL franchises has been striking. TMRW sold its first six TGL franchises for a rough average of about $35 million. Sportico In under two years, valuations have nearly tripled. In October, Ilitch Sports + Entertainment bought into Ohanian's Los Angeles Golf Club at a number reported as "close to $90 million," while Blank's Atlanta Drive GC sold an LP stake that valued the club at about $100 million. Sportico

Industry watchers point to TGL's lean operating model as a key driver. Those close to the TGL say franchise economics have benefited from the league's single-venue model. It took MLS teams roughly two decades to hit the $100 million mark, and NWSL teams about a decade, and very few of those teams are profitable even today. Sportico By contrast, some of the circuit's seven teams finished this season with cash flow north of $1 million, due in large part to sponsorship deals and comparatively small overhead. Sportico

What's Next: WTGL and League Expansion

TGL launched in January 2025, the brainchild of Tiger Woods, Rory McIlroy, and media executive Mike McCarley. The league will grow from six participating teams to seven in 2027 with the introduction of Motor City Golf Club, representing Detroit. Big News Network

The WTGL is planning to launch later this year. While the existing men's franchise owners don't have contractual right of first refusal on those teams, it's telling that the first two have sold to existing TGL owners. Sportico Adding a women's team gives those groups expanded brand reach and more content inventory to offer sponsors.

Moving forward, in addition to WTGL, the group is looking to expand its men's league. That will likely start with an eighth franchise, but the league could grow further shortly after. There has been consistent interest from groups in Toronto, sources said, with other domestic and international groups also in the mix. Sportico

With championship-caliber play on the course and nine-figure valuations off it, TGL appears to be graduating from promising experiment to legitimate sports business — and the women's league hasn't even tipped off yet.

Sources: Sportico, Reuters, Field Level Media

Video Review Is Coming to Wimbledon — And It’s About Time

Video Review Coming to Wimbledon 2026 | Sports Tech Atlanta
Wimbledon aerial view
Tennis Technology

Video Review Is Coming to Wimbledon — And It’s About Time

Sports Tech Atlanta
March 27, 2026
4 min read

The All England Club has announced that video review technology will debut at Wimbledon 2026 — marking another major leap forward for a tournament that only ditched line judges a year ago.

After adopting electronic line-calling in 2025, Wimbledon is adding yet another layer of tech to its hallowed grass courts this summer. The All England Club confirmed during a media briefing — held 100 days before the tournament begins — that video review will be available on six courts for the first time in the championship’s storied history.

The technology, which allows players to challenge specific calls made by the chair umpire, will be deployed on Centre Court, No. 1 Court, No. 2 Court, No. 3 Court, Court 12, and Court 18. Players will have unlimited challenges and can use the system to contest whether a ball bounced or touched, whether they touched the net, or other disputed decisions — either on a point-ending call or immediately after a point concludes in cases of hindrance.

“The Grand Slam tournament most steeped in tradition is getting another modern upgrade — and the sport is better for it.”

★ Courts Equipped with Video Review in 2026

  • Centre Court
  • No. 1 Court
  • No. 2 Court
  • No. 3 Court
  • Court 12
  • Court 18

From a sports technology standpoint, this is a natural evolution. Video review made its Grand Slam debut at the 2023 US Open, then arrived at the Australian Open in 2025. The ATP Tour has been rolling it out across all Masters 1000 events, building on experience gained at the NextGen ATP Finals (since 2018) and the year-end ATP Finals for the top eight players (since 2020). Wimbledon is now the third Grand Slam to adopt it — with Roland Garros the only major yet to follow suit.

It’s worth noting that video review operates separately from electronic line-calling (ELC). ELC handles ball-in or ball-out rulings in real time. Video review addresses the other kinds of judgment calls — net touches, bounces, hindrances — that ELC simply wasn’t designed to cover.

That said, Wimbledon’s 2025 rollout of electronic line-calling wasn’t without turbulence. The tournament acknowledged “operator error” after a ball hit well long by Brit Sonay Kartal went uncalled against Anastasia Pavlyuchenkova. A separate point also had to be replayed due to system failure during a quarterfinal clash between Taylor Fritz and Karen Khachanov. Those incidents underscored that even the most sophisticated officiating tech depends on sound human oversight.

For Atlanta’s sports tech community, Wimbledon’s continued embrace of officiating technology is a compelling case study. The convergence of computer vision, real-time data processing, and broadcast-quality review systems is reshaping live sports — and tennis, with its binary calls and constant stoppages, has become one of the richest proving grounds for these innovations. Keep watching this space.

© 2026 Sports Tech Atlanta. All rights reserved.

Your Face Is Your Ticket: MLB Goes All-In on Biometrics and AI for the 2026 Season

From frictionless stadium entry to AI player avatars you can actually chat with — Major League Baseball isn't waiting for the future. It's building it now.


At Sports Tech Atlanta, we talk a lot about the bridge between innovation and implementation. The moment when a technology stops being a pilot and starts becoming the standard. In Major League Baseball this season, that bridge has officially been crossed. Twice.

Two seismic shifts are reshaping the game-day experience in 2026: an accelerating national rollout of biometric stadium entry, and a landmark AI deal that puts a virtual version of every MLB player directly in fans’ hands. Together, they signal that baseball isn’t just America’s pastime — it’s becoming one of the most aggressive adopters of fan-facing technology in professional sports.

  • 8+MLB ballparks now running Go-Ahead Entry

  • 2sAverage gate entry time with facial auth

  • 75%Fan enrollment rate at early adopter stadiums

Ralph Lauren X MLB

Biometrics at the gate

Go-Ahead Entry: The monolith is coming to a ballpark near you

If you haven’t seen one yet, you will soon. MLB’s “Go-Ahead Entry” pedestals — internally dubbed “monoliths” — are large, purpose-built kiosks powered by NEC facial authentication technology. Fans who opt in through the MLB Ballpark app upload a selfie, link it to their Ticketmaster account, and from that point forward, their face is their ticket. No phone out. No barcode scan. No fumbling.

“You don’t even break stride. It recognizes you from about 10 feet out — and by the time you take a few more steps, you’re validated.” — Tampa Bay Rays CBO Bill Walsh

The program launched with the Philadelphia Phillies as a beta in 2023 and has since expanded to San Francisco, Houston, Washington D.C., Cincinnati, Kansas City, Tampa Bay, and more. What started as a COVID-era experiment in crowd management has evolved into a fan experience differentiator. The system works even with hats and sunglasses on, can validate an entire group on one account in a single look, and has clocked average entry times of just two seconds per ticket — fast enough, the Cleveland Browns (an early Wicket-powered adopter) say, to clear their gates ten minutes faster than traditional scanning.

By the end of last season, close to 75% of fans at the most mature deployments had enrolled — more than double the projections of stadium operators. That kind of organic adoption doesn’t happen unless the product actually works. And here’s the thing from an investment and go-to-market lens: once fans experience frictionless entry, friction becomes unacceptable everywhere else. This is the flywheel moment.

The technology is also integrating with AI-based security screening systems already in place, allowing fans to walk past metal detector equivalents without stopping. The next frontier is concessions — think age verification for alcohol purchases at the point of sale, handled without a single ID check. The Los Angeles Clippers are already doing this at Intuit Dome with CLEAR’s identity platform. MLB is watching closely.

AI fan engagement

Chatting with Shohei: the Genies deal changes the player-fan relationship

In February, MLB Players Inc. — the business arm of the MLBPA — announced a landmark agreement with California-based AI firm Genies to create AI avatars of every single player on a major league roster. Not a handful of marquee names. Every player. The avatars will carry each player’s voice, personality, and interests, and will be able to hold genuine back-and-forth conversations with fans — remembering details across sessions the more a user interacts with them.

Genies is building a monetization layer on top: paid chat interactions, in-app experiences, and digital goods. Think of it as a trading card that talks back — and one that gets to know you over time.

This is one of the first deals that meaningfully bridges AI companionship technology with professional sports IP at league scale — and it’s happening in baseball first.

The implications for fan engagement, merchandise, and media rights are enormous. For sports tech founders and investors, this is a category signal. Personalized, AI-driven fan relationships are no longer theoretical. They’re being built right now, and the moats will form fast around whoever owns the infrastructure, the data, and the rights deals to do it.

There’s nuance worth tracking, of course. Not every player will be thrilled with a blanket agreement representing their likeness in ways they can’t fully control. Privacy advocates will continue to raise important questions about where biometric data goes and how it’s stored. Both are conversations the industry — and legislators — are actively having. This space rewards founders who build trust into the architecture from day one, not as an afterthought.

The bigger picture

What MLB’s tech push means for the sports tech ecosystem

Baseball has historically been a proving ground. The Moneyball revolution in analytics started on the diamond and transformed every sport. The same thing is happening now with fan-facing biometrics and AI. What MLB validates at scale, every other league will accelerate. Atlanta, with Truist Park and State Farm Arena already investing in premium digital experiences — and Centennial Yards on the horizon — is perfectly positioned to be a node in this network, not just a spectator.

If you’re building in the stadium tech, identity, AI engagement, or fan experience space, the 2026 MLB season is your case study. The adoption curves are real. The investment appetite is there. And the window to build the infrastructure that powers the next generation of the ballpark experience is open right now.

At Sports Tech Atlanta, we don’t just watch these trends. We help founders get in front of the operators, investors, and league partners who are writing the checks. This is the moment. Step up to the plate.

Reach out to info@sportstechatlanta.com to learn more.