Sports technology continues to evolve beyond traditional wearables and performance tracking. From AI-powered coaching and player development to advanced recovery solutions, the next generation of sports tech is changing how athletes train, compete and recover.
For this edition of The Next Play, we're highlighting five products and technologies worth watching:
⚾ 1. TAG One Sports Radar | AI-Powered Baseball Development
What if players could bring advanced performance measurement and coaching feedback directly to the field?
TAG One combines radar-based measurement with video capture and AI-powered coaching capabilities. Players can track pitch velocity and exit velocity while gaining additional insight into their performance.
Why it matters: Advanced baseball analytics are becoming more accessible beyond professional organizations. Tools like TAG One create opportunities for youth programs, individual athletes, coaches and training facilities to incorporate data into everyday development.
⚽ 2. Playermaker 2.0 | Soccer's Next Generation of Player Tracking
Traditional GPS tracking tells us where players move. Playermaker looks at something different: what players actually do with their feet.
Using sensors attached to footwear, Playermaker captures technical and physical performance metrics, including ball touches, kicking activity, acceleration and movement patterns.
Why it matters: Soccer development requires more than measuring distance covered and sprint speed. Understanding technical involvement and ball interaction can provide coaches with another layer of insight into individual player development.
🏋️ 3. Enode Sensor | Smarter Strength Training
Strength training is increasingly becoming a data-driven discipline.
The Enode Sensor attaches to barbells and measures movement velocity, power and force during exercises. Coaches can use that information to understand how athletes perform each repetition and adjust training loads accordingly.
Why it matters: Rather than relying exclusively on weight lifted and repetitions completed, velocity-based training provides another way to evaluate readiness, fatigue and strength development.
❄️ 4. Therabody CryoTherm Palm | Rethinking Athlete Recovery
Recovery technology continues to move beyond traditional compression boots, massage guns and cold tubs.
Therabody's CryoTherm Palm introduces a different approach through portable palm cooling technology designed to help athletes manage heat and fatigue during physical activity.
Why it matters: Athlete recovery and thermoregulation are becoming increasingly important areas of sports science. Technologies that can be incorporated into training sessions, halftime breaks and competition environments present an interesting opportunity for teams and performance departments.
🥾 5. Nike x Hyperice Hyperboot | Wearable Recovery Technology
Two recognizable performance brands have come together to rethink recovery.
The Hyperboot combines Hyperice's dynamic air compression technology with heating capabilities in a wearable boot designed to support athlete preparation and recovery.
Why it matters: Recovery technology is becoming more portable, accessible and integrated into the athlete's daily routine. Partnerships between established sports brands and emerging performance technology companies could help accelerate adoption across professional and consumer markets.
THE BIGGER PICTURE
One common theme connects all five products: sports technology is moving beyond simply collecting data.
The next opportunity is turning information into actionable insights that help athletes, coaches and performance departments make better decisions.
Whether it's understanding a soccer player's technical development, measuring barbell velocity, improving baseball training or managing recovery, innovation is increasingly finding its way into everyday athletic performance.
Which of these five technologies would you most want to incorporate into your training or performance program?
👇 Let us know in the comments.
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