The Other Final: Menswear at Wimbledon 2025

SW19 spent a fortnight in a heatwave — and the men in the stands turned tennis whites into the sharpest off-duty tailoring of the summer.

Style · The Business of the Grounds · June 2026

Few sporting events dress as well as Wimbledon. With London baking through a genuine heatwave, the 2025 Championships pushed the all-white grounds aesthetic somewhere looser and warmer — cream instead of crisp, linen instead of worsted, and a parade of relaxed tailoring that made the celebrity boxes feel like a menswear lookbook. The women, as ever, brought it. But this year the men quietly won the fortnight.

The benchmark: David Beckham at the Championships logo wall in a soft cream double-breasted suit — Wimbledon polish, even with a hand in a cast.

The cream standard

If there’s a Wimbledon uniform for men, it’s no longer the navy blazer — it’s the head-to-toe cream suit. David Beckham, the Royal Box regular, set the tone in soft double-breasted tailoring. He had company: Rami Malek went oversized and double-breasted in cream, Andrew Garfield leaned into nonchalant warm-weather layering, and Ralph Lauren — an official outfitter of the Championships — dressed a run of guests including Joe Alwyn and Cooper Koch. The trick this year was warmth: ivory, buttermilk and oat rather than stark white, which reads richer on camera and survives a 30-degree afternoon.

Grounds cream: an open linen shirt, pleated trousers and suede — the effortless monochrome that defined the fortnight.

A linen blouson-and-trouser set with white sneakers — sportswear cut from a tailor’s cloth.

Heatwave tailoring

The temperature did the styling. Jackets came off, collars opened, and the unstructured blazer over a tee became the default. The smartest men dressed down with intent — a navy linen shirt left half-buttoned over white trousers, a grey soft-shouldered blazer thrown over a graphic tee, an oatmeal camp collar with the sleeves pushed up. None of it looks like it’s trying, which is exactly the point.

Navy linen, white trousers, sunglasses hung on the placket — heatwave smart-casual, done at the evian wall.

An unstructured grey blazer over a printed tee with wide trousers — tailoring with the starch taken out.

An oatmeal linen camp shirt and clean white trousers against the “there is only one Wimbledon” flower wall — the heatwave fit, distilled.

Personal twists

The grounds reward a small risk. A few men used the lightened palette as a base and layered personality on top: an embroidered, pattern-flecked camp shirt with pleated navy trousers; Tom Holland keeping it deliberately low-key courtside in a washed pink shirt and jeans; and the season’s sleeper trend — the men’s mini bag. NBA guard Devin Booker was among the relaxed-fit crowd, and the hard-shell metal case turned a utilitarian object into the look’s punctuation mark.

Pattern play: an embroidered mint camp shirt over pleated navy trousers at the Range Rover suite.

Deliberately low-key courtside — a washed pink shirt, straight jeans and a dive watch. Quiet on purpose.

The men’s mini bag arrives: a relaxed cream fit finished with a hard-shell metal case at the Emirates wall.

Sharpest on the balcony — a clean white suit with a black tie, cutting against the green of Centre Court.

The details that did the work

Three accessories carried the fortnight. Sockless loafers and suede derbies — the polished-but-relaxed footwear that signals you understand the dress code without obeying it too literally. Tortoiseshell sunglasses, worn or hung on a placket. And watches as quiet flex: Beckham debuted a one-off diamond Tudor gifted for his 50th, the kind of placement that doubles as a brand campaign. Small moves, big signal.

And the women served, too

The men may have edged it, but the women’s field was deep — gingham and red accents, buttermilk-yellow draping courtside, Ralph Lauren’s sculptural whites, and easy printed midi dresses built for the heat.

A cross-section of the women’s grounds style: gingham, tailored whites, trench neutrals, butter yellow and soft stripes.

Red gingham and a matching suede mini — picnic-core, sharpened for Centre Court.

Buttermilk-yellow cowl-neck with a chocolate suede bag — the summer’s easiest courtside palette.

Ralph Lauren’s sculptural white halter gown against the brand’s crossed-rackets wall.

An easy blue printed midi with white sneakers at the evian suite — heat-proof and photographed all week.

The STA take

Those backdrops aren’t backdrops — they’re inventory

Look again at where these photos were taken. The evian “mountain” wall, the Ralph Lauren crossed-rackets set, the Range Rover step-and-repeat, the Emirates florals: every one is paid media real estate, engineered to put a sponsor’s logo inside the most-shared images of the summer. The outfit is the hook; the wall behind it is the business model.

Dressing the talent is the same play run from the other side. Ralph Lauren outfits the Championships and the guests; watch houses gift the pieces that end up in the close-up. On the court, Lorenzo Musetti walked out as the new face of Bottega Veneta — an athlete becoming a brand vehicle in real time. Wimbledon has quietly become one of the most efficient earned-media engines in sport: a fortnight where heritage, celebrity and commerce are styled to look effortless. For anyone building partnership and activation programs, the lesson is the one we keep coming back to — the look gets the likes, but the placement is what gets paid.

— SEED TALK / SPORTS TECH ATLANTA

Style notes informed by The Gentleman’s Journal, Sharp, Hypebeast, Esquire and Harper’s Bazaar. Imagery is licensed editorial (Getty / Splash / Backgrid / WireImage via WWD, Hypebeast & Harper’s Bazaar) — confirm reuse rights or swap before publishing.

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