The win
column.
adidas onto the Ladies European Tour's biggest stage. NTangible into the largest mental‑performance dataset in youth sports. TeamSportz onto the floor with the Essex Rebels. Three of our clients, three signed partnerships, one busy spring — and a look at how we help make them happen.
Ladies European Tour × adidas
The Ladies European Tour has named adidas the Official Footwear Supplier of the 2026 European Solheim Cup Team, with the brand also signing on as an Event Supporter of the Solheim Cup itself. When Team Europe takes the course at Bernardus Golf in the Netherlands from September 7–13, adidas will outfit the captains, players, caddies and helpers — right down to tournament staff — and put a limited‑edition women's shoe on sale exclusively at the event.
It's a meaningful piece of business. adidas joins a partner roster that already includes PING, Skyscanner, Rolex and John Deere, and steps in on footwear while PING continues as Team Europe's apparel partner. More broadly, the deal is a marker of where women's golf is heading commercially: a record purse, a packed 29‑event calendar, and brands competing for a place inside the game's biggest team event.
As the LET's partnerships and content partner, Sports Tech Atlanta works alongside the tour to package its commercial story and keep its momentum in front of the brands and audiences that matter. Wins like this one are exactly what the work is built to produce.
NTangible × Alliance Fastpitch
NTangible — the cognitive‑performance analytics company behind the Clutch Factor score — is expanding its partnership with Alliance Fastpitch, the largest youth softball organization in America. Under the new agreement, close to 20,000 athletes aged thirteen and up will be assessed annually, with a standardized mental‑performance score built directly into Alliance's player‑development pipeline.
The significance is hard to overstate: for the first time, a full generation of fastpitch players will reach the recruiting market carrying comparable, portable, validated data on the part of the game everyone talks about and no one has been able to measure. NTangible now works across seven sports, with thousands of assessments delivered to collegiate programs, pro environments and youth organizations alike — and this expansion plants its flag firmly in the future of softball.
Sports Tech Atlanta represents NTangible's commercial growth — opening doors across leagues, teams and youth ecosystems, and helping translate a category‑defining technology into the kind of headline partnership that moves a young company forward.
TeamSportz × Essex Rebels
TeamSportz — the club‑management and performance platform already trusted by Basketball England — is teaming up with the Essex Rebels, the only professional basketball and volleyball club in Essex. The Rebels field a men's side in British Championship Basketball and a women's side in Super League Basketball out of the Essex Sport Arena, home to one of the most decorated gameday experiences in the British game.
Through the partnership, TeamSportz puts its full toolkit to work for the club: training and game scheduling, video capture and tagging for evidence‑based feedback, performance stats, secure team communication, and live broadcast of Rebels fixtures. It's a clean example of sports technology doing the unglamorous, high‑value work — making a club run sharper on the court and reach further off it.
Sports Tech Atlanta drives TeamSportz's commercial expansion, connecting the platform with leagues, clubs and rights holders on both sides of the Atlantic — and helping turn product strength into signed, visible partnerships like this one.
We make
partnerships
happen.
Sports Tech Atlanta is a boutique sports advisory and marketing firm. We sit between leagues, teams, brands and investors and do the work that turns sports IP into signed commercial momentum — from first introduction to closed deal to the story that carries it.
Find the fit
We start with positioning and matchmaking. Before anyone pitches anyone, we map where a brand, league, team or investor actually creates value for the other side — so the conversations we open are the ones with a real reason to close.
Broker the deal
Then we do the commercial work: scoping, structuring and negotiating partnerships that hold up. Retainer, commission or a blend — we shape the terms, run the process and get to signature, acting as an agency‑of‑record partner rather than a one‑off broker.
Build the story
A signed deal is only half the value. We amplify every win through our owned media engine — the STA newsletter, the Seed Talk Podcast and a personal brand with real monthly reach — so our clients' partnerships land loudly and keep working long after the announcement.
Want to be in the next win column?
If you're a league, team, brand or investor looking to make the right move in sports, let's talk.
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