MLS is backing that message with what it describes as its first enterprise-wide campaign, with the league and its clubs going to market together across paid media, creators, and experiential — and syncing with Fox's local broadcast affiliates. That "go together or don't break through" logic is worth underlining. In the most crowded soccer-attention market the U.S. has ever seen, fragmented activation gets drowned out. Alignment is the strategy.
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