Plantiga Founding Athlete Gabe Landeskog

Working with Plantiga has been an amazing experience. Learning about biomechanics and how injury prevention can start with an insole in your shoe.

One thing you will see over the next few months is Plantiga bring to life stories with Founding Athlete’s who they are partnering with to tell their stories and showcase their product off. Below is the first story from Gabe Landeskog.

If you are interested in learning more about Plantiga head to Plantiga.com or email info@sportstechatlanta.com

Full story: Plantiga — The Data Behind Gabe Landeskog's Return: Announcing Plantiga's First Founding Athlete

Google Goes All-In on Health: Fitbit Air Launches with a Stephen Curry Edition as the App Gets a New Name

Google kicked off May with a pair of major announcements that signal the company is getting serious about owning your health data — and your wrist. The new Fitbit Air is a sleek, screen-less fitness tracker priced at $99, and the Fitbit app is getting a major rebrand to "Google Health." Together, the two moves represent the most significant evolution of Google's fitness and wellness platform since it acquired Fitbit in 2021.

Instant Startup Deal Memo Service

$399.00

Instantly elevate your startup's investor appeal with a tailored deal memo crafted by professionals.

• Create a professional deal memo effortlessly, enhancing your startup's appeal to investors.

• Get insights into your product-market fit with tailored analysis from seasoned experts.

• Streamline the investor connection process with clear, concise deal memos.

Unlock potential investment opportunities and set your startup on a path to success with ease and confidence. This service empowers you to focus on growth while we handle the heavy lifting of investor engagement.

What you get: 45 days from day of purchase of connection to Sports Tech Atlanta. After the deal memo is created, Sports Tech Atlanta will begin to direct communication to potential partners. This memo service does not guarantee an investment, deal, or partnership. Throughout the 45 days STA will send weekly check ins to update on outreach targets and communications. Upon completion of the 45 days. STA will deliver a report displaying performance, targets, outreach, and any additional information gathered throughout the process.

Add to cart

Meet the Fitbit Air — and the Stephen Curry Special Edition

Google's new Fitbit Air is a minimalist fitness tracker built around a small pebble-shaped module that slots into a band of your choosing. Weighing just 12 grams with the strap attached (5 grams without), it's designed to be worn all day and night without the bulk or distraction of a full smartwatch. Battery life stretches to seven days, and a five-minute fast charge delivers enough power to last a full day.

Despite its minimal footprint, the Air packs in a robust sensor suite: 24/7 heart rate monitoring, blood oxygen (SpO2), skin temperature, resting heart rate, heart rate variability, sleep stage tracking, and automatic activity detection. It carries an IP68 water and dust resistance rating — more rugged than you might expect at this price point. The one notable omission compared to pricier Fitbit devices is an onboard screen, meaning all your data lives in the companion app rather than on your wrist.

The Fitbit Air starts at $99, but the version that's turning the most heads is the Stephen Curry Special Edition at $129. NBA champion and four-time title winner Stephen Curry serves as a Performance Advisor for Google's Fitbit brand, and this collaboration goes well beyond a logo stamp. The Curry edition features a fabric performance band with a raised interior liner that promotes airflow and a water-resistant finish that dries quickly after intense workouts. The color palette — a striking orange and grey — stands apart from the more muted standard options, and the inside of the band includes Curry's wordmark and signature motivational phrase, "#LockIn." Whether or not you're a basketball fan, if you're planning to put the Fitbit Air through serious workouts, this is the version built for it.

The Fitbit App Is Now Google Health

Alongside the hardware launch, Google officially confirmed that the Fitbit app is being rebranded to Google Health. After months of quiet testing in a public preview since October 2025, the full rollout begins May 19 and will be complete before the Fitbit Air hits store shelves on May 26. Existing users will simply receive an app update; the transition is designed to be seamless.

The rebrand is more than cosmetic. Google Health is a genuinely redesigned experience, organized around four core tabs: Today (a customizable metrics dashboard), Fitness (activity tracking and weekly plans), Sleep (detailed data and an updated sleep score), and a Health tab for broader wellness data. One of the most notable additions is support for Apple Health data, making the Fitbit Air — and the Google Health platform — a rare cross-platform play from Google. Users on iOS can sync their Apple Health data alongside data from Android wearables, and in the US, the app can also integrate medical records including lab results, vitals, and medications for a holistic picture of your health.

The Fitbit brand isn't disappearing — Google has been clear that the name lives on for hardware. But all software and services now fall under the Google Health umbrella, reflecting a deliberate push to position health and fitness as a core Google product rather than an acquired side project.

AI-Powered Health Coaching, Now Global

Google Health Premium (the renamed Fitbit Premium) gets a meaningful upgrade in the form of Google Health Coach, an AI assistant built on Gemini. The Coach adapts in real time to your metrics, learns your preferences, available equipment, and routines during setup, and provides proactive insights across sleep, fitness, and overall health. It can summarize medical records, build adaptive fitness plans, and now supports multimodal logging — meaning you can log a meal by snapping a photo of it, speaking aloud, or typing.

Google Health Premium is priced at $9.99 per month or $99.99 per year, and it's now bundled into Google AI Pro and AI Ultra subscriptions across 30+ countries. The Fitbit Air comes with a three-month trial of Google Health Premium included.

One caveat worth noting: the AI Health Coach currently works only with Google devices like Pixel Watch and Fitbit Air. Galaxy Watch users and owners of other third-party wearables will need to wait, though Google has hinted that broader compatibility could come down the line.

What Happens to Google Fit?

The arrival of Google Health also puts a clock on Google Fit, the company's original fitness app dating back to 2014. Google confirmed that Fit will shut down in 2026, and a migration tool will be provided later in the year so that longtime Fit users can transfer their data — potentially a decade or more of health metrics — into Google Health before the doors close.

The Bottom Line

Google is making a clear statement: health is no longer a Fitbit product bolted onto its ecosystem — it's a Google product. The Fitbit Air is an interesting hardware bet, especially at $99, and the Stephen Curry edition raises the bar for workout-focused wearables in this category. But the bigger story is the software. Google Health consolidates wearable data, medical records, Apple Health, and Gemini-powered coaching into a single app available in over 200 countries. Whether it can compete with Apple Health and its deep iPhone integration remains to be seen, but Google's platform ambitions have never been clearer.

The Fitbit Air is available for pre-order now at $99 (standard) and $129 (Stephen Curry Special Edition), shipping May 26.

Sources: 9to5Google, Wired, Thurrott, Android Headlines

GeniusIQ Powers a New Era of Sports Data Partnerships

1:1 Consulting

$150.00

Work with one of the Sports Tech Atlanta advisors and consultants on GTM, investor relations, pitch ideas, and much more.

Add to cart

GeniusIQ Insider

Partnerships & Technology

Genius Sports · May 2026

GeniusIQ Powers a New Era of Sports Data Partnerships

Genius Sports · 4 min read · Technology & AI

From Swiss football pitches to Pac-12 arenas and NBA broadcast booths, Genius Sports is rapidly expanding its GeniusIQ platform — bringing real-time AI-powered tracking, augmented advertising, and integrity solutions to leagues across the globe.

600+

Live NBA games

15

NBA teams covered

3

New partnerships

Swiss Football League

Tracking Innovation Comes to Swiss Football

Switzerland's elite football body is the latest league to harness GeniusIQ, unlocking cutting-edge tracking and performance technology across its entire ecosystem. The long-term tech and AI partnership gives the Swiss Football League access to what Genius Sports describes as the world's most advanced player tracking — delivering metrics like real-time player speed in live match conditions, as demonstrated by the 31.2 km/h showcase above.

The deal also executes upon Genius Sports' landmark innovation partnership with the European Leagues, extending GeniusIQ's reach further into continental football. Clubs, broadcasters, and commercial partners stand to benefit from richer data feeds and automated performance insights derived from every match.

Player Tracking GeniusIQ European Leagues Performance Analytics

NBC Sports Regional Networks

Augmented Advertising Takes the NBA Court

Genius Sports and NBC Sports Regional Networks have launched an exclusive augmented advertising platform that transforms live NBA broadcasts into dynamic, AI-powered advertising canvases. The expanded agreement adds four additional NBA teams, bringing total coverage to 15 teams and more than 600 live local games per season.

Global brands can now activate against NBA audiences with contextual ads that respond in real time to what's unfolding on court. Powered by GeniusIQ, the platform surfaces high-impact moments through insights including Player ID, Shot Probability, Shot and Defender Distance, and Heat Maps — giving advertisers unprecedented precision to own the moments that matter. Sprite's Stat Track integration, visible in the broadcast screenshot above, is a showcase example of the technology in action.

NBA Augmented Advertising Shot Probability Heat Maps Real-Time AI

PAC-12 Conference

Integrity, AI, and Betting Rights for the Pac-12

In a wide-ranging deal spanning integrity, technology, and AI, Genius Sports has partnered with the Pac-12 Conference to power authorized sports betting, moment-based advertising, and performance analysis across football and basketball competitions.

Central to the agreement is a new AGO (Authorized Gambling Operator) framework that responsibly licenses official data and intellectual property to regulated sportsbooks. The framework includes robust integrity safeguards: eliminating risky bet types, information-sharing and cooperation protocols, and the refusal of bets from prohibited individuals — setting a new standard for responsible sports betting partnerships.

On the media side, Genius Sports' Moment Engine enables brands to synchronize advertising with live game action across broadcast, streaming, and digital inventory simultaneously — creating seamless, context-aware campaigns at scale across all Pac-12 football and basketball coverage.

Pac-12 Sports Integrity Authorized Betting Moment Engine College Sports

Liga MX

Genius Sports and Liga MX Strike Landmark Technology and AI Partnership

In a landmark deal set to drive the future of Mexican soccer, Genius Sports has deployed its cutting-edge data and AI platform GeniusIQ in every Liga MX stadium. The partnership represents a transformative step forward for one of the world's most-watched football leagues, embedding world-class technology at the heart of the competition.

GeniusIQ is powering an impressive suite of solutions across Liga MX and its partners — from dynamic advertising and enhanced broadcast experiences to officiating support and performance analytics. Real-time sponsor inventory creation gives commercial partners new ways to activate against passionate Liga MX audiences, while unique broadcast enhancements deliver richer storytelling for fans.

A standout feature of the partnership is the deployment of world-leading semi-automated offside technology, raising the bar for officiating accuracy and consistency across the league — a milestone moment for Mexican football on the global stage.

Liga MX GeniusIQ Semi-Automated Offside Dynamic Advertising Enhanced Broadcast Performance Analytics

All partnerships powered by GeniusIQ — Genius Sports' unified data and AI platform for sports leagues, broadcasters, and brands.