The Sports Tech Atlanta Podcast and Media Arm is ‘The Seed Talk Podcast’. Seed Talk serves as a touchpoint for startups and investors to tell their stories and where Sterling and Taylor Mack discuss the latest trends in sports technology and sports business. If interested in being on the show or sponsoring the network please reach out to info@sportstechatlanta.com
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A Saudi energy mega-deal anchored the top tier. Aramco came in as a FIFA Major Worldwide Partner on a four-year global agreement — reportedly around $100 million a year — covering the 2026 Men’s and 2027 Women’s World Cups. It’s a textbook example of a brand buying global positioning rather than matchday consumption. Aramco isn’t chasing the fan with a cup in their hand; it’s buying continuous, geographically diverse presence at the one event that reliably commands the planet’s attention every four years.
2026 Sports Business Awards: Tech Winners Unveiled
The term "advisor" gets thrown around loosely in the sports technology world. But there's a significant difference between someone with a title and someone who opens doors, challenges your thinking, and holds you accountable to outcomes. Here's how to tell them apart — and what the right sports tech advisor actually delivers.
We had INTENNSE Tennis on the Seed Talk Podcast back in October and will be on site for their kickoff of the 2026 season in June. For media inquiries please reach out to info@sportstechatlanta.com
